For our newest research study, Los Fanaticos: The Passion and Power of the Hispanic Sports Fan, Nielsen and Univision partnered to better understand the current Hispanic sports fan and bring the industry thought leadership around the value of this unique and exclusive audience.
Join us for our next Hispanic 411 webinar as Jed Meyer, EVP of Corporate Research at Univision, and Ibrahim Koese, Head of Consumer Insights at Nielsen Sports, take you through all of the key findings of the study, providing you with:
- A deeper understanding of the growth opportunity that lies at the intersection of Hispanic consumers and sports marketing
- Insights to leverage the attributes unique to the Hispanic sports fan while still celebrating the similarities in all “fan-kind”
- The knowledge required for planning a winning Hispanic sports fan marketing strategy