PROOF OF PASSION –
Tonia O’Connor, Chief Revenue Officer, Univision Communications Inc.
Years in Cable: 23
Education: S.I. Newhouse School of Public Communications at Syracuse University with a dual major in Broadcast Journalism and Political Science.
Jessica Rodriguez, President & COO, UCI Networks, CMO, Univision Communications Inc.
Years in Cable: 18
Education: BS, Fordham University; MBA, Stanford University School of Business
O’Connor has been the driver behind the creation of new partnerships and revenue streams. She launched UCI Live, the network’s new in-house marketing unit, while also renewing partnerships with DirecTV Now, fuboTV, Verizon’s Go90 platform and others. Her ability to seal the deal is unrivaled, with the past year seeing her secure UCI’s first Spanish-language premium movie streaming service deal with Lionsgate and widereaching distribution deals with AT&T, Charter and Verizon. She’s also committed to closing the diversity gap, starting the Project Unbound initiative. Rodriguez may have only risen to her current role in January, but she’s been an invaluable member of the UCI team for nearly 20 years. She’s seen the organization through a major restructuring, allowing for seamless collaboration with UCI’s partners at Televisa. The unified content teams that have resulted have already been performing well, only furthering the integration and success of the pair. Rodriguez was also a major player in the creation of “Proof of Passion” in May 2017, which positioned Univision’s new content as the key to consumer passion.
Tonia O’Connor
If I ever get elected President, my first executive order will be… to reinstate DACA (an easy, no-brainer).
Your social media platform of choice? Instagram
What product or service could you not live without? Quest Chocolate Chip Cookie Dough Protein Bars (I buy them by the box).
What’s the first thing you read in the morning? Texts and messaging apps.
Last show I binged not on my network(s): “The Marvelous Mrs. Maisel”
Favorite podcast: NPR – “How I Built This”
Jessica Rodriguez
The biggest innovation in media/broadband over the last year? The convergence of digital and real life events. People still seek connections and live experiences – bringing that to life and full circle with innovations like augmented reality will continue to make an impact.
Best advice your mom or dad ever gave you? You need to know what you want to do and just as important is to know what you don’t want—ask yourself what are those things you want to do less of.
What’s the first thing you read in the morning? The New York Times
Last show I binged not on my network(s): “La Casa de Papel” on Netflix
Favorite podcast: “Recode Decode,” hosted by Kara Swisher
Source: Cablefax
