Press Ratings

UniMás Reports Highest-Rated Weekly Primetime Performance in the Current 2019/2020 Season Across All Key Demos

By Univision PR Team

Mar 24, 2020

UniMás’ “Enamorándonos” Delivers Highest-Rated Weekly Performance Among Total Viewers 2+ and Adults 18-49

UniMás Broadcast Prime Highlights – Week of March 16, 2020 to March 20, 2020

  • UniMás delivered its highest-rated weekly performance during primetime in the current 2019/2020 season with week-over-week audience growth among Total Viewers 2+ (+9% to 694,000), Adults 18-49 (+12% to 341,000) and Adults 18-34 (+15% to 140,000).
  • UniMás outperformed The CW for the entire week during primetime with Adults 18-49 (+40% adv.) and Adults 18-34 (+67% adv.), marking the ninth and fourteenth consecutive week that it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
  • UniMás increased its primetime audience by double-digits year-over-year among Total Viewers 2+ (+78%), Adults 18-49 (+81%) and Adults 18-34 (+82%), marking the 21st consecutive week of audience growth.
  • In the current 2019/2020 season, UniMás is averaging double-digit audience growth versus the previous season among Total Viewers 2+ (+43% to 514,000), Adults 18-49 (+49% to 247,000) and Adults 18-34 (+41% to 104,000).
  • UniMás’ reality series, “Enamorándonos” delivered week-to-week audience growth among Total Viewers 2+ (+9% to 804,000), Adults 18-49 (+7% to 384,000) and Adults 18-34 (+7% to 158,000), marking its highest-rated weekly performance with both Total Viewers 2+ and Adults 18-49.
    • UniMás’ “Enamorándonos” outperformed The CW by double-digit margins among Adults 18-49 (+55% adv.) and Adults 18-34 (+82% adv.) during the Monday to Friday 8 p.m. to 10 p.m. time period for the entire week.
    • The reality series increased the network’s Monday through Friday 8 p.m. to 10 p.m. time slot by triple-digits year-over-year among Total Viewers 2+, Adults 18-49 and Adults 18-34.
    • The reality series drew in more Adult 18-34 viewers than first-run episodes of The CW’s “The Flash,” “Supernatural,” “Roswell, New Mexico,” “Legacies,” “DC’s Legends of Tomorrow,” “Batwoman,” “Supergirl” and “Katy Keene.”
  • UniMás’ weeknight 10 p.m. newscast, “Noticiero Univision” delivered its highest-rated weekly performance in the current 2019/2020 season and grew by double-digits week-to-week among Total Viewers 2+ (+20% to 772,000), Adults 18-49 (+24% to 388,000) and Adults 18-34 (+26% to 160,000). The newscast also increased the network’s Monday to Friday 10 p.m. to 10:30 p.m. time slot by double-digit margins year-over-year among Total Viewers 2+ (+48%), Adults 18-49 (+53%) and Adults 18-34 (+48%).
  • On Saturday night, UniMás’ airing of “Cineplex: The Martian” increased the network’s 6 p.m. to 9 p.m. time period by double-digit margins among Total Viewers 2+ (+15% to 595,000) and Adults 18-49 (+21% to 285,000) versus the prior Saturday. The movie also delivered double to triple-digit audience growth to the network’s 6 p.m. to 9 p.m. time slot versus the comparable day last year across all key demos.
  • On Sunday night, UniMás out-delivered The CW’s entire original primetime lineup (“Batwoman” and “Supergirl”) among Adults 18-49 (+75% adv.) and Adults 18-34 (+119% adv.). With a line-up that included “Cineplex: Training Day” and “CineMás: Shooter,” the UniMás network increased its audience by double-digits among Total Viewers 2+ (+10% to 714,000), Adults 18-49 (+11% to 388,000) and Adults 18-34 (+20% to 151,000) versus the previous Sunday. The movie lineup also delivered double-digit audience growth year-to-year to the network’s 7 p.m. to 11 p.m. time period among Total Viewers 2+ (+56%), Adults 18-49 (+63%) and Adults 18-34 (+59%).
  • UniMás outperformed the combined audience of Azteca and Estrella TV during primetime among Total Viewers 2+ (+157% adv.), Adults 18-49 (+241% adv.) and Adults 18-34 (+259% adv.) for the entire week. UniMás is also out-delivering the combined audience of Azteca and Estrella TV by double to triple-digit margins in the current 2019/2020 season among all key demos.Source: Nielsen, NPM (03/16/2020-03/22/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Ratings

UniMás Reports Double-Digit Primetime Audience Growth in the 2019/2020 Broadcast Season Across All Key Demos

Ratings

Univision Outperforms CBS During Primetime Among Adults 18-49 and Ranks Second with Adults 18-34 for Entire Week

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading