Press Ratings

Univision Grows Primetime Audience For Fifth Consecutive Week Among Adults 18-49

By Univision PR Team

Oct 8, 2019

Ranks Among Top Five Broadcast Networks For Second Straight Week Across All Key Demos

Live Soccer Action Propels Univision to Victory Over CBS and NBC for Second Consecutive Saturday Night With Adults 18-49 and Adults 18-34

Univision Broadcast Prime Highlights – Week of September 30, 2019 to October 6, 2019

  • For the fifth consecutive week, Univision delivered week-over-week primetime audience growth with the key Adult 18-49 demographic (+2% to 563,000). Meanwhile, ABC (-7%), CBS (-32%) and NBC (-21%) reported audience declines this past week compared to the prior week.
  • For the second consecutive week, Univision finished as the fifth most-watched broadcast network in primetime for the entire week, ahead of The CW with 1.3 million Total Viewers 2+, 563,000 Adults 18-49 and 235,000 Adults 18-34.
  • Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network during primetime with double-digit audience advantages over Telemundo for the fifth consecutive week among Total Viewers 2+ (+24% adv.) and Adults 18-49 (+25% adv.) as well as third consecutive week among Adults 18-34 (+28% adv.).
  • Monday through Friday, Univision increased it primetime audience from the prior week among Adults 18-49 (+5% to 600,000) and Total Viewers 2+ (+3% to 1.4 million), positioning it as the No. 1 Spanish-language network during weeknight primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+26% adv.), Adults 18-49 (+25% adv.) and Adults 18-34 (+36% adv.).
  • At 8 p.m., “La Rosa de Guadalupe” delivered 1.3 million Total Viewers 2+, 526,000 Adults 18-49 and 246,000 Adults 18-34. It has also consistently attracted more Adult 18-34 viewers than the second hour of Telemundo’s “Exatlon Estados Unidos” in the last three weeks, outperforming it by +23% this past week.
  • At 9 p.m., “La Usurpadora” averaged 1.6 million Total Viewers 2+, 693,000 Adults 18-49 and 297,000 Adults 18-34, making it the No. 1 Spanish-language network during the weeknight 9 p.m. to 10 p.m. time slot with double-digit audience advantages over Telemundo’s “El Final Del Paraiso” among Total Viewers 2+ (+39% adv.), Adults 18-49 (+33% adv.) and Adults 18-34 (+35% adv.).
  • At 10 p.m., “El Dragón” attracted 1.3 million Total Viewers 2+, 581,000 Adults 18-49 and 227,000 Adults 18-34 during its premiere week and outperformed Telemundo’s “No Te Puedes Esconder” by double-digits among Total Viewers 2+ (+64% adv.), Adults 18-49 (+58% adv.) and Adults 18-34 (+53% adv.). The series also attracted more Total Viewers 2+ (+34%), Adults 18-49 (+48%) and Adults 18-34 (+47%) than the comparable airings of its predecessor, “Sin Miedo a la Verdad” as well as delivered year-over-year audience growth to the network’s Monday through Friday 10 p.m. hour among Total Viewers 2+ (+20%), Adults 18-49 (+28%) and Adults 18-34 (+23%).
  • Univision’s weeknight series, “La Rosa de Guadalupe,” “La Usurpadora” and “El Dragón” drew in more Adult 18-34 viewers than first-run episodes of ABC’s “American Housewife,” “Emergence,” “Fresh Off the Boat,” “Stumptown” and “The Rookie;” CBS’ “All Rise,” “Blue Bloods,” “Bob Hearts Abishola,” “Bull,” “Evil,” “Hawaii Five-0,” “Madam Secretary,” “Magnum P.I.,” “NCIS: Los Angeles” and “S.W.A.T.;” NBC’s “Blacklist,” “Law and Order: SVU,” “Perfect Harmony” and “Sunnyside” as well as The CW’s “Batwoman,” “Pandora,” “Penn & Teller: Fool US” and “Supergirl.”
  • With live coverage of the Liga MX matchup between Cruz Azul and America, Univision finished ahead of CBS and NBC for the second consecutive Saturday night among Adults 18-49 and Adults 18-34. Cruz Azul vs. America attracted more Total Viewers 2+ (+31% to 1.3 million), Adults 18-49 (+30% to 651,000) and Adults 18-34 (+24% to 261,000) to the network’s 8 p.m. to 10 p.m. time slot from the comparable Saturday last year, making it the third most-watched program on all of broadcast television with the key Adult 18 to 49 and 18 to 34 demographics. The sports event also propelled Univision to a first-place finish on Spanish-language television with doubled the audience levels of Telemundo for the entire night among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • Airing at special time from 7:30 p.m. to 10:00 p.m. on Sunday night, Univision’s “Reina de la Canción” averaged 1.2 million Total Viewers 2+, 482,000 Adults 18-49 and 197,000 Adults 18-34. The reality competition series increased its audience in the last half-hour compared to the first half-hour among Total Viewers 2+ (+41%), Adults 18-49 (+18%) and Adults 18-34 (+21%) as well as out-delivered first-run episodes of CBS’ “Madam Secretary” and The CW’s “Supergirl” on this night with Adults 18-34.

Source: Nielsen, NPM (09/30/2019-10/06/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 
CONTACT:  Kevin Sornatale, 212-455-5259, ksornatale@univision.net

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