UEFA Champions League on Univision Deportes Delivers Most-watched Season Ever in the U.S., Regardless of Language, Reaches Nearly 23 Million Total Viewers
MIAMI – JUNE 6, 2019 – Univision Deportes, the undisputed Home of Soccer in the U.S., has announced that nearly 22.2 million Total Viewers 2+ tuned in to all or part of its 91 UEFA Champions League (UCL) telecasts, making it the most-watched season on any network or in any language during Univision Deporte’s inaugural season as the exclusive Spanish-language television partner. In total, Univision delivered 60% of the UCL television audience in the U.S. The performance marks the first time since 2013-14 that the league’s Spanish-language telecasts attracted a higher audience share than English-language.
For the season, matches airing on Univision and simulcast on Univision Deportes Network (UDN) averaged 631,000 Total Viewers 2+ and 314,000 Adults 18-49. Meanwhile, across the Univision Deportes linear portfolio – including Univision, UniMás, Univision Deportes Network (UDN) and Galavisión – UCL contests generated an average of 231,000 Total Viewers 2+ and 120,000 Adults 18-49. This season’s matches out-delivered the previous season’s Spanish-language telecasts by +32% among Total Viewers 2+ and +9% with Adults 18-49.
“We are proud of the success UEFA matches have had for Univision Deportes, and equally proud that we have helped to expose some of the most exciting soccer in the world to a larger audience,” said Juan Carlos Rodriguez, president of Univision Deportes. “This is further proof of the power and reach of Univision’s networks among fans of the beautiful game.”
Univision Deportes’ telecast of the UEFA Champions League Final featuring Tottenham-Liverpool delivered the largest final audience in Spanish-language since 2015. The June 1 match, simulcast on UDN, reached nearly 4.0 million Total Viewers 2+ during the broadcast, and averaged 1.4 million Total Viewers and 732,000 Adults 18-49. Compared to last year’s telecast on ESPN Deportes, Univision Deportes saw double-digit increases among Total Viewers 2+ (+34% advantage) and Adults 18-49 (+14% advantage).
Univision Deportes shattered viewership records during the UEFA Champions League Semifinals, attracting the largest audience ever for a UCL semifinal round, regardless of television network or language. Airing from April 30 – May 8, the four matches broadcast on Univision/UDN averaged 705,000 Total Viewers 2+, and delivered the two most-watched UCL semifinal contests ever on television, topped by Liverpool-Barcelona on May 7 at nearly 800,000 Total Viewers 2+.
Source: Nielsen, NPM, L+SD data
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