Press Ratings

UniMás Outperforms The CW for Entire Night on Sunday By Double-To-Triple Digits Among All Key Demos

By Univision PR Team

May 29, 2019

UniMás Broadcast Prime Highlights – Week of May 20, 2019 to May 26, 2019

  • On Sunday night, UniMás out-delivered The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+ (+52% adv.), Adults 18-49 (+217% adv.) and Adults 18-34 (+384% adv.) with a line-up that included “Cine De Las Estrellas: Blood Diamond” and “Cine De Las Estrellas: The Marine.” The Sunday night movie-lineup also delivered double-digit audience gains among Total Viewers 2+ (+28% to 561,000), Adults 18-49 (+15% to 228,000) and Adults 18-34 (+45% to 113,000) to the network’s 6:00 p.m. to 11:00 p.m. time period versus the prior week.
  • For the entire week, UniMás delivered double-digit week-over-week audience growth during primetime among Adults 18-34 (+12% to 56,000).
  • UniMás’ 9 p.m. series, “Jesus” delivered double-digit audience gains among Adults 18-34 (+23% to 54,000) and also among Total Viewers 2+ (+1% to 581,000) versus the previous week.
  • In its two weeks on the air, UniMás’ “Noticiero Univision Edición Nocturna” has increased the weeknight 10:00 p.m. to 10:30 p.m. time period by double-digits among Total Viewers 2+ (+79% to 297,000) and Adults 18-49 (+22% to 101,000) compared to the week prior to its premiere. The news program also delivered week-over-week audience gains this past week among Total Viewers 2+ (+6% to 306,000) and Adults 18-34 (+10% to 32,000).
  • On Friday night, UniMás’ airing of “Major League Soccer 2019: Orlando City SC vs. LA Galaxy” delivered double-digit audience growth to the network’s 7:00 p.m. to 9:00 p.m. time period versus the previous week among Adults 18-34 (+22% to 28,000).
  • UniMás attracted more Total Viewers 2+ (+31% adv.), Adults 18-49 (+38% adv.) and Adults 18-34 (+40% adv.) than the combined audience of Azteca and Estrella TV during primetime.

 

Source: Nielsen, NPM (05/20/2019-05/26/2019 vs. 05/13/2019-05/19/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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