Press Ratings

UniMás Outperforms The CW on 2nd Consecutive Sunday Night Across All Key Demos

By Univision PR Team

Feb 12, 2019

UniMás Broadcast Prime Highlights – Week of February 4, 2019 to February 10, 2019

  • For the second consecutive Sunday, UniMás out-delivered The CW for the entire night by double-to-triple digits audience advantages among Total Viewers 2+ (+30% adv.), Adults 18-49 (+164% adv.) and Adults 18-34 (+266% adv.) with a movie line-up that included “Cine De Las Estrellas: The Day After Tomorrow” and “Cine De Las Estrellas: Wrath of The Titans.” The Sunday night movie-lineup also delivered more Total Viewers 2+ (+13% to 657,000), Adults 18-49 (+25% to 366,000) and Adults 18-34 (+50% to 187,000) to the networks’ 7:00 p.m. to 11:30 p.m. time period versus the prior Sunday.
  • UniMás delivered double-digit week-over-week audience growth during primetime among Adults 18-49 (+17% to 196,000) and Adults 18-34 (+35% to 96,000) as well as +6% among Total Viewers 2+ (400,000).
  • All three of UniMás’ weeknight primetime series increased their audience compared to the previous week.
    • At 8 p.m., “Tres Milagros” averaged more Adults 18-49 (+5% to 121,000) and Adults 18-34 (+10% to 54,000) than the prior week.
    • At 9 p.m., “Atrapada” increased its audience week-to-week among Total Viewers 2+ (+9% to 263,000), Adults 18-49 (+14% to 115,000) and Adults 18-34 (+42% to 54,000).
    • At 10 p.m., Season 2 of “Rosario Tijeras” delivered audience gains among Total Viewers 2+ (+8% to 353,000), Adults 18-49 (+15% to 165,000) and Adults 18-34 (+29% to 81,000) versus the previous week.
  • UniMás attracted more Total Viewers 2+ (+16% adv.), Adults 18-49 (+42% adv.) and Adults 18-34 (+60% adv.) than the combined audience of Azteca and Estrella TV during primetime.

Broadcast Prime Network Rankers – Week of February 4, 2019 to February 10, 2019

Source: Nielsen, NPM (02/04/2019-02/10/2019 vs. 01/28/2019-02/03/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Ratings

Long-Awaited Season Four Premiere of “Pequeños Gigantes” Headlines Family-Friendly Sunday Primetime Lineup, Propels Univision to No. 1 Spanish-Language Network Ranking for the Night

Ratings

UniMás Outperforms The CW for Fourth Consecutive Sunday Night By Double-Digits Among Adults 18-34

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading