Press Ratings

Univision Kicks Off New Year with Double-Digit Week-Over-Week Growth Across All Key Demos

By Univision PR Team

Jan 8, 2019

Univision Kicks Off New Year with Double-Digit Week-Over-Week Audience Growth Across All Key Demos, Ranks as 5th Most-Watched Broadcast Network in Primetime

For the Second Straight Week Univision Outperforms One or More of Top English-Language Broadcasters – ABC, CBS, NBC and FOX – on Five of Seven Nights Among Adults 18-34

Univision Broadcast Prime Highlights – Week of December 31, 2018 to January 6, 2019

  • Univision begins as the 5th most-watched broadcast network in primetime for the entire week, out-delivering The CW for the 15th consecutive week since the start of the current 2018/2019 season with double-digit week-over-week audience growth among Total Viewers 2+ (+23% to 1.4 million), Adults 18-49 (+25% to 547,000) and Adults 18-34 (+38% to 234,000).
  • For the 2nd consecutive week, Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network during primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+50% adv.), Adults 18-49 (+37% adv.) and Adults 18-34 (+35% adv.). This marked the 10th consecutive week that Univision occupied the top-ranked Spanish-language network position with Total Viewers 2+.
  • From Monday through Friday, Univision increased its primetime audience from the prior week among Total Viewers 2+ (+20% to 1.4 million), Adults 18-49 (+23% to 575,000) and Adults 18-34 (+40% to 254,000).
  • At 8 p.m., “Jesus” delivered week-over-week audience gains among Total Viewers 2+ (+7% to 1.4 million), Adults 18-49 (+8% to 535,000) and Adults 18-34 (+25% to 216,000). The epic series also made Univision the No. 1 Spanish-language network with double-digit audience advantages over Telemundo’s “La Sultana” among Total Viewers 2+ (+34% adv.), Adults 18-49 (+39% adv.) and Adults 18-34 (+33% adv.).
  • At 9 p.m., “Mi Marido Tiene Más Familia” attracted more Total Viewers 2+ (+17% to 1.5 million), Adults 18-49 (+17% to 603,000) and Adults 18-34 (+35% to 266,000) than the prior week. The dramedy also outperformed Telemundo’s “Falsa Identidad” by +34% among Total Viewers 2+, +20% among Adults 18-49 and +23% among Adults 18-34.
  • At 10 p.m., “Amar A Muerte” averaged its highest-rated weekly performance with week-to-week audience gains among Total Viewers 2+ (+13% to 1.5 million), Adults 18-49 (+14% to 648,000) and Adults 18-34 (+27% to 292,000). The supernatural series also out-delivered Telemundo’s “Señora Acero V” for the tenth consecutive week among Total Viewers 2+ (+66% adv.), Adults 18-49 (+55% adv.) and Adults 18-34 (+60% adv.).
  • On Saturday night, Univision finished ahead of CBS with its live coverage of “Sábado Futbolero” among Adults 18-34. Preceded by Leon vs. Tigres UANL which drew in 709,000 Total Viewers 2+, 314,000 Adults 18-49 and 117,000 Adults 18-34, Guadalajara (Chivas) vs. Tijuana retained and increased this overall lead-in audience by +39% with 989,000 Total Viewers 2+ and averaged more Adults 18-49 (+83% to 491,000) and Adults 18-34 (+81% to 199,000) to the network’s 10pm to 12am time slot from the comparable Saturday last year. Guadalajara (Chivas) vs. Tijuana also ranked among the top-rated programs on broadcast television, in fifth-place among Adults 18-34 and in eighth-place among Adults 18-49.
  • Sunday night’s two-hour premiere of “Mira Quién Baila All Stars” attracted 1.9 million Total Viewers 2+, 690,000 Adults 18-49 and 280,000 Adults 18-34 and drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo during the 8pm to 10pm time slot (+78% adv.) as well as for the entire night (+50% adv.) in the key Adult 18-49 demographic. The dance reality competition series also delivered more Adult 18-34 viewers than first-run episodes of CBS’ “60 Minutes” and “Madam Secretary” and FOX’s “Rel.”
  • Univision’s Sunday night news programs, “Aquí y Ahora” (411,000) and “Crónicas” (544,000) increased their Adult 18-49 audience levels by +4% and +38%, respectively compared to their previous airing. “Aquí y Ahora” also delivered week-to-week audience growth among Total Viewers 2+ (+15% to 1.3 million) and Adults 18-34 (+16% to 153,000) while “Crónicas” positioned Univision among the top-rated broadcast networks in the Sunday 10pm hour, outperforming ABC (+14% adv.) and Telemundo (+10% adv.) by double-digit margins with the young Adult 18-34 viewers.Broadcast Prime Network Rankers – Week of December 31, 2018 to January 6, 2019

    Source: Nielsen, NPM (12/31/2018-01/06/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Ratings

UniMás Outperforms The CW for Fourth Consecutive Sunday Night By Double-Digits Among Adults 18-34

Press

Univision’s Telecast of Liga MX “Súper Clásico” Delivers Highest-Rated Soccer Match in 2019 To-Date on Any Network

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading