Univision’s Presentation of the 19th Annual Latin GRAMMY® Awards Reaches Nearly 7.0 Million Total Viewers 2+, Doubles Primetime Audience of Telemundo Across Key Demos
Award Show Hits High Note in 10 P.M. Hour, Topples Broadcast Networks ABC, NBC, and CBS Among Adults 18-34 and Adults 18-49
Univision Finishes as the No. 1 Broadcast Station in the Time Period Among Total Viewers 2+, Adults 18-49, and Adults 18-34 in Los Angeles and Miami Regardless of Language
One of the top moments of the night included the first-ever live performance of chart-topping hit “Está Rico” by Bad Bunny, Marc Anthony and Will Smith (Photo:courtesy of The Latin Recording Academy/Getty Images 2018)
NEW YORK – NOVEMBER 16, 2018 – The 19th Annual Latin GRAMMY® Awards brought together the industry’s best and brightest talent to celebrate the Biggest Night in Latin Music. Televised from the MGM Grand Garden Arena in Las Vegas, the star-studded event reached 6.9 million Total Viewers 2+, who tuned-in to all or part of the live broadcast on the Univision network. The three-hour telecast delivered an average audience of 2.7 million Total Viewers 2+, 1.2 million Adults 18-49 and 511,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network for the entire night with doubled the audience of Telemundo. During the award show’s final hour, Univision attracted more Adult 18-49 and Adult 18-34 viewers than broadcast networks ABC, NBC, and CBS, out-performing original programs “How to Get Away With Murder,” “Law and Order: SVU,” and “S.W.A.T.,” respectively.
The 19th Annual Latin GRAMMY® Awards on Univision also averaged more Adults 18-49 and Adults 18-34 than the entire original line-ups on NBC (“Superstore,” “The Good Place,” “Will & Grace,” “I Feel Bad” and “Law and Order: SVU”) and The CW (“Supernatural” and “Legacies”) as well as the first-run episode of CBS’ “Murphy Brown.” For the entire night, Univision out-delivered CBS, NBC, and The CW among Adults 18-34, and also out-performed NBC and The CW in Adults 18-49. Additionally, the 2018 Latin GRAMMY® Awards attracted more Hispanic viewers among Total Viewers 2+, Adults 18-49 and Adults 18-34 than this year’s “American Music Awards” (ABC), “Billboard Music Awards” (NBC) and “Country Music Awards” (ABC).
Preceding the Latin GRAMMY Awards telecast, Univision presented the exclusive “Noche de Estrellas” (“Night of Stars”) coverage of celebrity arrivals direct from the Latin GRAMMY red carpet, starting at 7 p.m. ET/PT (6 p.m. Central). Featuring live interviews and commentary of Latin music most glamorous event, the program averaged 2.2 million Total Viewers 2+, 946,000 Adults 18-49 and 397,000 Adults 18-34, making it the No. 1 Spanish-language network from 7:00 p.m. to 8:00 p.m., besting Telemundo’s “Caso Cerrado Edicion Estelar” by double-to-triple-digit margins among Total Viewers 2+ (+57% advantage), Adults 18-49 (+91% advantage), and Adults 18-34 (+126% advantage). Exclusive coverage of the 19th Annual Latin GRAMMY® Awards continues to be available at Univision.com and LatinGRAMMY.com.
Source: Nielsen, NPM, Thursday (11/15/2018) 8:00pm-11:00pm, Live+SD., Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included). English-language award shows based on NPM-H, “American Music Awards” (10/09/2018), “Billboard Music Awards” (05/20/2018) and “Country Music Awards” (11/14/2018).
LOCAL MARKET HIGHLIGHTS
Univision was the No. 1 broadcast station in the time-period (8:00 p.m.-11:00 p.m.) during the Latin GRAMMY® Awards in the following markets:
- Total Viewers 2+ in Los Angeles and Miami.
- Adults 18-49 in Los Angeles, Miami, and Sacramento.
- Adults 18-34 in Los Angeles, Miami, Dallas, and Sacramento.
The Latin GRAMMY® Awards was the No. 1 program of the day in the following markets:
- Total Viewers 2+, Adults 18-49 and Adults 25-54 in Miami
- Adults 18-34 in Miami and Dallas
Coverage of the Latin GRAMMY® Awards outperformed ABC, CBS and NBC combined during the time-period in the following markets:
- Adults 18-34 in Los Angeles and Dallas
- Adults 18-49 and Adults 25-54 in Los Angeles and Miami
The Latin GRAMMY® Awards grew versus the 2017 Latin GRAMMY® Awards in the following markets:
- Total Viewers 2+ in Los Angeles, Dallas and Chicago
- Adults 18-49 and Adults 25-54 in Los Angeles and Dallas
- Adults 18-34 in Dallas
Nielsen, NSI, Latin Grammys on Univision (11/15/18), 8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT. Rankings and growth based on DMA impressions, rounded to the thousand. Latin Grammys 2017 aired Thursday, 11/16/17, (8:00 pm- 11:00 pm ET/PT; 7:00 pm- 10:00 pm CT/MT). Live+SD.
SOCIAL MEDIA HIGHLIGHTS
The Latin GRAMMYs® was the No. 1 most social program airing for the entire day, garnering 4.2 million total interactions across Facebook, Instagram, and Twitter. Twitter activity increased 44% year-over-year compared to 2017 and peaked during Halsey and Sebastián Yatra’s performance in the 11:00 p.m. hour, while Will Smith had the most engaging account, generating more than 667,000 engagements across three posts.
Nielsen Social Content Ratings, episode-level interactions; Nielsen Social Content Ratings, ranked by linear episode-level interactions; Nielsen Social Content Ratings, ranked by linear episode-level interactions
ADDITIONAL HIGHLIGHTS
The 19th Annual Latin GRAMMY® Awards, hosted by actress Ana de la Reguera and singer Carlos Rivera, featured the year’s most memorable moments in Latin Music including the first-ever live performance of chart-topping hit “Está Rico” by Marc Anthony, Bad Bunny, and Will Smith. Later in the show, popular rock group Maná took the stage to perform a medley of their greatest hits as part of recognition as 2018 Latin Recording Academy Person of the Year. The award was presented to the group by 2013 recipient Miguel Bosé.
Additional performances throughout the night included Ángela Aguilar, El David Aguilar, Pablo Alborán, Steve Aoki, J Balvin, Calibre 50, Jorge Drexler, Karol G, Kany García, Halsey, Nicky Jam, Mon Laferte, Natalia Lafourcade, Victor Manuelle, Carla Morrison, Ozuna, Monsieur Periné, Banda Los Recoditos, Rosalía, Carlos Vives, and Sebastián Yatra.
Award presenters included Aitana, Miguel Bosé, Kane Brown, Pedro Capó, Luis Coronel, Wilson Cruz, El Dasa, Diplo, Dyango, Lali Espósito, Fonseca, Dillon Francis, Beatriz Luengo, Aymée Nuviola, Lele Pons, Maria Rita, Draco Rosa, Kelly Rowland, Rozalén, Raquel Sofía, Thalia, Willy William, and Yuri.
Visit corporate.univision.com/newco for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.
CONTACT: Kevin Sornatale (212)-455-5259 ksornatale@univision.net
###
