UCI PR Team
Press Ratings

UniMás Delivers Week-Over-Week Audience Growth in Primetime

By UCI PR Team

Nov 6, 2018

UniMás Delivers Week-Over-Week Audience Growth in Primetime Among All Key Demos

UniMás Broadcast Prime Highlights – Week of October 29, 2018 to November 4, 2018

UniMás delivered audience growth during primetime among Total Viewers 2+ (+10% to 345,000), Adults 18-49 (+11% to 158,000) and Adults 18-34 (+5% to 64,000) versus the previous week.

UniMás’ increased its audience week-over-week in the Monday to Friday 8pm to 11pm time-period among Total Viewers 2+ (+5% to 328,000) and Adults 18-49 (+8% to 153,000).

On Wednesday night, UniMás kicked off the “2018 MLS Cup Playoffs” with doubleheader matches. The 7pm to 9pm airing of New York FC vs. Philadelphia Union, averaged 169,000 Total Viewers 2+, 73,000 Adults 18-49 and 27,000 Adults 18-34. FC Dallas vs. Portland Timbers increased the networks’ 9:30pm-12am time-period by double-to-triple digit margins versus the previous week among Total Viewers 2+ (+93% to 237,000), Adults 18-49 (+172% to 117,000) and Adults 18-34 (+100% to 46,000).

Thursday night’s coverage of the “2018 MLS Cup Playoffs,” between D.C. United and Columbus Crew SC, delivered double-to-triple digit audience growth to UniMás’ 8pm to 11pm time-period versus the prior week among Total Viewers 2+ (+87% to 314,000), Adults 18-49 (+120% to 163,000) and Adults 18-34 (+117% to 65,000).

UniMás’ Saturday night sitcom, “Segun Bibi” grew the network’s 8pm to 9pm time period week-over-week by double-digit margins among Adults 18-49 (+79% to 65,000) and Adults 18-34 (+22% to 104,000).

On Saturday night, the 9pm movie presentation of “Cineplex: The Fault in our Stars” delivered more Total Viewers 2+ (+5% to 338,000), Adults 18-49 (+68% to 79,000) and Adults 18-34 (+45% to 165,000) to UniMás’ 9:00pm to 11:30pm time slot compared to the prior Saturday.

UniMás’ movie lineup, “Cine de las Estrellas: Black Rock,” and “Cine de las Estrellas: In the Heart of the Sea” increased its Sunday 7pm to 11pm time-period from the prior week among Total Viewers 2+ (+10% to 444,000) and Adults 18-34 (+13% to 90,000).

Broadcast Prime Network Rankers – Week of October 29, 2018 to November 4, 2018

Source: Nielsen, NPM (10/29/2018-11/04/2018 vs. 10/22/2018-10/28/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Ratings

UniMás Outperforms Telemundo On Sunday Night Among Total Viewers 2+ and Adults 18-49

Ratings

New Series Propel Univision To Victory Over Telemundo Across All Weeknight Primetime Hours Among Adults 18-49

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Weekly Hispanic segment insights
Learn from our experts

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading