Univision Out-Delivers CBS and NBC in Key Demo during One-Hour Finale, While Continuing its Reign as the No. 1 Spanish-Language Network
Television Network Debut of Digital-First Aftershow “El Chapo Ilimitado” Averages 1.1 Million Total Viewers 2+
NEW YORK – MAY 22, 2017 – Last night’s suspenseful season one finale of the critically-acclaimed series “El Chapo” reached 3.5 million Total Viewers 2+ who tuned in to all or part of the one-hour broadcast while also positioning Univision as the No. 1 Spanish-language network, out-delivering its closest competitor by double-digit advantages among Total Viewers 2+ (+23%), Adults 18-49 (+16%) and Adults 18-34 (+17%). Additionally, Univision out-delivered CBS and NBC among Adults 18-34. The first co-production between Story House Entertainment, Univision’s development and production arm, and Netflix, averaged 1.5 million Total Viewers 2+, 732,000 Adults 18-49 and 302,000 Adults 18-34 as well as increased its audience by double-digit margins in the last half-hour compared to the first half-hour among Total Viewers 2+ (+15%), Adults 18-49 (+20%) and Adults 18-34 (+28%) during its finale telecast.
“Audiences have been captivated by the story of ‘El Chapo’ on Univision – the highly anticipated finale this past Sunday built on the strong momentum of the past five weeks and underscores Story House Entertainment as a premiere content producer,” said Camila Jiménez Villa, president and chief content officer of Fusion Media Group (FMG). “As we gear up to for season two on Univision, fans will be able to enjoy all the action and suspense of season one on Netflix in the U.S. and around the world.”
Immediately following the finale, Univision televised “El Chapo Ilimitado” (“El Chapo Unlimited”), the digital-first aftershow hosted by Lourdes Stephen and Carlos Calderon and featuring series stars Marco de la O, Humberto Busto, Juliette Paradau, and Alejandro Aguilar as well as producer Daniel Posada and showrunner Silvana Aguirre. Sponsored by AT&T and streamed via Facebook Live over the past several weeks, the aftershow expanded to television due to the success of the project and averaged 1.1 million Total Viewers 2+, 553,000 Adults 18-49 and 195,000 Adults 18-34.
The highly-anticipated premiere of “El Chapo” season two returns in September.
Source: Nielsen, NPM, Sunday (05/21/2017) 9:00pm-11:00pm. Univision’s “El Chapo” and “El Chapo Ilimitado” based on NPM Fast National Ratings, English-language broadcast networks and closest Spanish-language competitor based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD.
Content across Univision’s digital platforms for “El Chapo Ilimitado” generated 3.1 million page views throughout the season. On Facebook, the aftershow generated one million Live Total Viewers and garnered 1.9 million engagements.
Source: CrowdTangle, Shareablee, Facebook Insights, Twitter Analytics and Crimson Hexagon
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