For the Fifth Consecutive Week, UniMás Outperformed the CW Network During the Weeknight 9pm Hour Among Both Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of June 4, 2018 to June 10, 2018
Last week, UniMás averaged 539,000 Total Viewers 2+, 246,000 Adults 18-49 and 107,000 Adults 18-34 during primetime.
Airing Tuesday through Friday from 8pm to 10pm this past week, UniMás adventure reality Competition series “Reto: 4 Elementos Naturaleza Extrema” grew the time-period by +41% among Adults 18-49 (269,000), +16% among Adults 18-34 (110,000) and +1% among Total Viewers 2+ (532,000) versus the network’s prior week performance.
For the fifth consecutive week, UniMás out-delivered the CW Network during the weeknight 9pm hour among both Adults 18-49 (+5% adv.; 314,000 vs. 298,000) and Adults 18-34 (+10% adv.; 134,000 vs. 122,000).
Averaging 557,000 Total Viewers 2+, 284,000 Adults 18-49 and 117,000 Adults 18-34 with a Sunday night line-up that included “Cine de las Estrellas: Shark Night 3D,” “Cine de las Estrellas: The Counselor” followed by a special sneak preview of upcoming primetime series “La Bella y Las Bestias,” which is scheduled to make its worldwide debut on Tuesday June 12, 2018 on the Univision Network, UniMás increased its 7pm to 11pm average by strong margins week-to-week and versus comparable night in 2017:
Versus prior week: Total Viewers 2+ (+7%), Adults 18-49 (+13%) and Adults 18-34 (+30%).
Versus same night in 2017: Total Viewers 2+ (+45%), Adults 18-49 (+46%) and Adults 18-34 (+50%).
UniMás attracted two times more Adults 18-49 (+118% adv.) and Adults 18-34 (+174% adv.) as well as +58% more Total Viewers 2+ than the combined audience of Azteca and Estrella TV during primetime.
In the current 2017/2018 Season, UniMás continues to attract more Total Viewers 2+ (+2% to 693,000) during primetime versus comparable weeks in the 2016/2017 season.
Broadcast Prime Network Rankers – Week of June 4, 2018 to June 10, 2018
Source: Nielsen, NPM (06/04/2018-06/10/2018) Live+SD and (09/25/2017-06/10/2018 vs. 09/19/2016-06/11/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.
