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Univision Network is No. 1 Spanish-Language Network in Primetime for the First Quarter 2018

By UCI PR Team

Apr 5, 2018

Univision Network is No. 1 Spanish-Language Network, Outperforming Telemundo with Double-Digit Audience Advantages Among Total Viewers 2+ (+37%), Adults 18-49 (+25%) and Adults 18-34 (+38%) in Primetime for the First Quarter 2018

UCI Networks Deliver 63 Percent Share of Primetime Spanish-Language TV Viewing Among Adults 18-49

NEW YORK— APRIL 5, 2018 — Univision Network finished first quarter of 2018 as the undisputed leader of Spanish-language television in primetime with double-digit audience advantages over Telemundo among Total Viewers 2+ (+37%), Adults 18-49 (+25%) and Adults 18-34 (+38%). Univision (+3%) along with UniMás (+6%) were the only major broadcast networks to deliver audience growth among Adults 18-49 in primetime during first quarter of 2018 while ABC (-3%), CBS (-13%), FOX (-21%), CW (-14%), and Telemundo (-16%) all reported audience declines compared to fourth quarter of 2017. Excluding Super Bowl LII and XXIII Winter Olympics, NBC’s audience in primetime declined (-26%) in the first quarter of 2018 versus fourth quarter of 2017. Univision also ranked as the fifth largest broadcast network in primetime with 1.6 million Total Viewers 2+, 699,000 Adults 18-49 and 302,000 Adults 18-34 in first quarter of 2018.

Throughout the first quarter of 2018, UCI networks—Univision, UniMás, Univision Deportes Network (UDN), and Galavisión— delivered a 63 percent share of primetime Spanish-language TV viewing among Adults 18-49, up from 60 percent compared to first quarter 2017.

“Univision Network is the No. 1 Spanish-language choice for viewers across all demographics. Our fans watch live and are deeply engaged with our content, whether it’s entertainment, sports or news,” said Jessica Rodriguez, president and chief operating officer of UCI Networks, and chief marketing officer of Univision Communications Inc. “We remain leaders with key and highly coveted demos and these results reinforce Univision’s position in the marketplace and ability to drive multigenerational co-viewing through the high-quality content that we are delivering through our networks.”

This marked the 26th consecutive first quarter that Univision occupied the top-ranked Spanish-language network position in primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34. Univision aired 61 of the top 100 entertainment programs among Hispanic Adults 18-49 as well as 62 of the top 100 among bilingual Hispanic millennials, the most of any network, regardless of language. With fan-favorites like “La Rosa de Guadalupe,” “El Rico y Lazaro,” “Papá a Toda Madre” and “Por Amar Sin Ley,” as well as Latin music extravaganza “Premio Lo Nuestro,” Univision out-performed Telemundo on three out of the four weeknight primetime hours by double-digit margins in the key Adults 18-49 demographic: 7pm (+37%), 8pm (+63%) and 9pm (+45%).

Univision consistently increased its weekend primetime audience levels throughout first quarter 2018 among Total Viewers 2+, Adults 18-49 and Adults 18-34.  Some of the popular shows include:

  • Univision’s season 3 of “Pequeños Gigantes” averaged 2.2 million Total Viewers 2+, 903,000 Adults 18-49 and 402,000 Adults 18-34 and positioned it as the No. 1 Spanish-language network during the 8pm-10pm time slot on Sunday nights.  The reality competition series out-performed Telemundo’s “MasterChef Latino” with double to triple digit audience advantages among Total Viewers 2+ (+106%), Adults 18-49 (+95%) and Adults 18-34 (+71%).
  • “Pequeños Gigantes” was also the No. 1 reality series in primetime, regardless of language, among Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 during first quarter of 2018.
  • Airing Sunday nights at 10pm, Univision’s “Cronicas” delivered 1.3 million Total Viewers 2+, 581,000 Adults 18-49 and 233,000 Adults 18-34 and consistently increased its audience throughout first quarter of 2018 with audience gains of +39% among Adults 18-49 and +48% among Adults 18-34 in March 2018 compared to January 2018.
  • “Cronicas” also positioned Univision as the No. 1 Spanish-language network in the Sunday 10pm hour during first quarter of 2018, attracting more Total Viewers 2+ (+20%), Adults 18-49 (+26%) and Adults 18-34 (+30%) than Telemundo’s 10pm.

Univision Network also delivered a strong first quarter with Adults 18-49, out-performing one or more of the top four English-language broadcast networks on one out of every four nights as well as on two out of every three nights among Adults 18-34. Additionally, among Adults 18-49, Univision:

    • Had the highest commercial audience retention during primetime (93%) in comparison to ABC (78%), CBS (81%), NBC (80%), FOX (84%) and CW (76%).
    • Delivered the highest percentage of live viewers during primetime (87%) compared to ABC (54%), CBS (55%), NBC (54%), FOX (56%) and CW (45%).
    • Reached a highly unduplicated audience with 79% of its primetime viewers that did not watch any of the top-rated English-language networks.
  • Delivered a higher concentration (44%) in primetime than the major English-language broadcast networks: ABC (33%), CBS (23%), NBC (31%), FOX (38%) and CW (43%). [I]

 

UniMás

UniMás finished the first quarter of 2018 with audience growth in primetime over fourth quarter of 2017 with 755,000 Total Viewers 2+ (+5%), 330,000 Adults 18-49 (+6%) and 133,000 Adults 18-34 (+10%), marking the second consecutive quarter of audience gains.  UniMás delivered a higher percentage of live viewing (93%) during primetime among Adult 18-49 than the competitive Spanish-language broadcast networks of Telemundo (90%), Azteca (89%) and Estrella TV (84%) as well as any of the top 10 English-language broadcast and entertainment cable networks. [ii]

Additional UniMás First Quarter 2018 Highlights

  • UniMás’ Monday to Friday 9pm-10pm epic series “La Tierra Prometida,” which has consistently aired throughout all of first quarter 2018, attracted more Total Viewers 2+ (1.3 million), Adults 18-49 (499,000) and Adults 18-34 (188,000) to the time period versus prior quarter and same quarter last year:
    • Vs. 4Q 2017: Total Viewers 2+ (+55%), Adults 18-49 (+42%) and Adults 18-34 (+44%)
    • Vs. 1Q 2017: Total Viewers 2+ (+145%), Adults 18-49 (+88%) and Adults 18-34 (+72%)
  • “La Tierra Prometida” positioned UniMás as the No. 2 Spanish-language network in the Monday to Friday 9pm hour with more Total Viewers 2+ (+6% adv.) than the combined average of Telemundo’s “Sangre de Mi Tierra” and “Al Otro Lado del Muro” as well as consistently increased its audience throughout first quarter of 2018 by +6% among Total Viewers 2+, +7% among Adults 18-49 and +14% among Adults 18-34 in March 2018 compared to January 2018.
  • UniMás delivered a larger Adult 18-49 audience composition (44%) than ABC (33%), CBS (23%), NBC (31%), FOX (38%) and CW (43%) during primetime.
  • UniMás attracted two times more Total Viewers 2+ (+121%), Adults 18-49 (+132%) and Adults 18-34 (+146%) than the combined audience of Azteca and Estrella TV in primetime.

UDN

Univision Deportes Network (UDN) delivered record-breaking ratings and double-digit growth this first quarter in key metrics for its sports content across media platforms. UDN finished the first quarter as the No. 3 sports network, regardless of language, during primetime among Adults 18-49, besting FS1, ESPN2, NFL NET, and NBA TV, among others. This is the sixth straight year of growth for UDN and the fourth time it has ranked as the No. 3 sports networks in primetime among Adults 18-49 for a quarter. [iii]

Galavisión

The first quarter of 2018 marked Galavisión’s second consecutive quarter of audience growth among Adults 18-49 during Spanish-language prime (+4% vs. 4Q-2017), late fringe (+17% vs. 4Q-2017) weekend daytime (+33% vs. 4Q-2017) and total day (+4% vs. 4Q-2017). Galavisión continued to deliver more Adults 18-49 and Women 18-49 than all the other Spanish-language cable entertainment networks across all key dayparts. Galavisión also ranked as the No. 1 cable entertainment network, regardless of language in Spanish-language prime among Hispanic Adults 18-49 and Women 18-49.  Furthermore, Galavisión delivered a stronger audience than broadcast networks, Azteca and Estrella TV in virtually all key dayparts. [iv]

Local

Early Local News

During Q1 2018, Univision stations delivered the No. 1 early local news among:

  • Adults 18-49 in Los Angeles, Houston, Dallas, Chicago and San Francisco
  • Adults 18-34 in Los Angeles, Houston, Dallas, Chicago and Sacramento

Univision stations also delivered the No. 2 early local news among:

  • Total Viewers 2+ in Los Angeles, Miami and Houston
  • Adults 18-49 in New York, Miami, Phoenix and Sacramento
  • Adults 18-34 in Miami, San Francisco and Phoenix

Late Local News

During Q1 2018, Univision and UniMás stations, combined, delivered the No. 1 late local news among:

  • Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
  • Adults 18-34 in Los Angeles, Houston and Dallas

Univision stations also delivered the No. 2 late local news among

  • Total Viewers 2+ in Miami
  • Adults 18-49 in Miami and San Francisco
  • Adults 18-34 in Miami and Phoenix

Midday Local News

During Q1 2018, Univision stations delivered the No. 1 midday local news among:

  • Adults 18-49 in Los Angeles, Miami, Houston and San Francisco
  • Adults 18-34 in Miami and Houston

Univision stations also delivered the No. 2 midday local news among:

  • Adults 18-49 in Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, Dallas and San Francisco

Total Day

During Q1 2018, Univision was the No. 1 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-34 in Houston and Dallas

Univision was also the No. 2 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-49 in Los Angeles, Miami and Houston
  • Adults 18-34 in Los Angeles and Miami
  • Adults 25-54 in Los Angeles

Primetime

During Q1 2018, Univision was the No. 2 broadcast station in primetime viewing among:

  • Adults 18-49 in Los Angeles
  • Adults 18-34 in Los Angeles, Houston and Dallas[v]

Visit corporate.univision.com for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.

CONTACT:  Mercedes Diez 212.455.5259 mdiez@univision.net

 

[i] Source: Nielsen, NPM (01/01/2018-03/18/2018, Live+7) and (03/19/2018-04/01/2018, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm. Total number of nights that Univision out-delivered the English-language broadcast networks based on Live+SD. Excludes sports and based on (01/01/2018-03/18/2018) for Live Viewing (Live and Live+7) and Commercial Audience Retention (National Commercial Statistics, includes Direct Response, excludes PSAs and Promos, C3 and Live+3). Unduplicated Audience based on a qualified audience of 6+ minutes and on the percent of viewers that did not watch any of the top 10 English-language networks during the week of (03/05/2018-03/11/2018) Live+7. Entertainment Programming Rankers based on NPM-H, Mon-Sun 7am-2am, ad-supported networks, excludes sports. Bilingual Hispanic Millennials based on HOH Hispanic Adults 18-34 and Language of the Person (Mostly Spanish, Mostly English and Spanish/English Equally). Spanish-language TV viewing shares based on the sum of impressions across Univision, UniMas, Galavision, Univision Deportes, Telemundo, Universo, Azteca and Estrella TV. Reality Series program ranker based on NPM-H, Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, excludes repeats. NBC’s first quarter 2018  primetime average excludes “Super Bowl LII” and “XXIII Winter Olympics.”  Major broadcast networks include ABC, CBS, NBC, FOX, CW, Univision, UniMás and Telemundo.

[ii] Source: Nielsen, NPM (01/01/2018-03/18/2018, Live+7 and 03/19/2018-04/01/2018, Live+SD) vs. (09/25/2017-12/31/2017, Live+7), Mon-Sat 8:00pm-11:00pm/Sun 7:00pm-11:00pm. Excludes sports and based on (01/01/2018-03/18/2018) for Live Viewing (Live and Live+7).

[iii] Source: Nielsen, NPM, Live data

[iv] Source: Nielsen, NPM Most Current (01/01/2018- 04/01/2018, 09/25/2017-12/31/2017, 06/26/2017-09/24/2017) excludes breakouts and sports.  Top Ad-Supported networks based on M-Su 8-11P NPMH Most Current, excluding breakouts and non-commercial. Daypart definitions: Early Morning (M-F 6am-9am), Daytime (M-F 9am-4pm), Early Fringe (M-F 4pm-7pm), Spanish-Language Prime (M-Sun 7pm-11pm), Weekend Daytime (Sat-Sun 9:30am-7pm) and Total Day (M-Sun 7am-2am). 

[v] Nielsen, NSI, Q1 2018 (1/1/18-4/1/18), Live +SD. Early Local News is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time.  Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Midday newscasts debuted on 4/17/17 at 12:30p ET/PT, 11:30p CT. All midday newscasts are program averages between 11a-1:59p PT/ET, 10a-12:59p CT. Includes regular newscasts only.  Total Day defined as Mon-Sun 6 a.m.-2 a.m.  Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT).  Rankings based on DMA impressions, unrounded.  Univision Late Local News includes simulcast on UniMás stations in the markets. The simulcast stopped airing on 3/19 due to a change in programming. KMEX/KFTR in Los Angeles includes UMEX/TFTR on Spectrum HHs (formerly Time Warner Cable).

***

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