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The Electrifying 16th Annual Latin GRAMMY Awards Broadcast Reached Over 8 Million Total Viewers 2+ and Made Univision No. 2 Network, Beating CBS, NBC and FOX Among Young Adults 18-34 for the Night

By UCI PR Team

Nov 20, 2015

Univision Local Stations Ranked No. 1 in the Time Period Among Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, Miami and Houston

The Program Ranked No. 1 in the Nielsen Social Daily Top 5 Ranking November 19th, Regardless of Language, and grew its Digital Audience by 29% versus 2014


NEW YORK – NOVEMBER 20, 2015 – The biggest stars in Latin music gathered last night at the MGM Grand Garden Arena in Las Vegas for the 16th Annual Latin GRAMMY® Awards, while 8.1 million Total Viewers 2+ tuned in to all or part of the three-hour broadcast on the Univision Network. On a competitive night with original programming, last night’s telecast delivered an average audience of 4.0 million Total Viewers 2+, 2.2 million Adults 18-49 and 1.1 million Adults 18-34, positioning Univision as the No. 2 broadcast network among Adults 18-34, ahead of CBS, NBC, and FOX. Univision also ranked as the No. 3 broadcast network for the entire night among Adults 18-49, outperforming NBC and FOX.

The Latin GRAMMY® Awards on Univision attracted more Hispanic Adults 18-49 than the combined audience of the latest editions of the “Billboard Music Awards,” “Country Music Awards” and “MTV Video Music Awards.”

ADDITIONAL NETWORK HIGHLIGHTS

16th Annual Latin GRAMMY® Awards on the Univision Network:

  • Was the fifth most-watched program on all of broadcast television with more Adult 18-34 viewers than the entire original line-ups on NBC (“Heroes Reborn,” “The Blacklist” and “The Player”), FOX (“Bones” and “Sleepy Hollow”) and CW (“The Vampire Diaries” and “The originals”) as well as first-run episodes of CBS’ “Life in Pieces,” “Mom,” “2 Broke Girls” and “Elementary.”
  • Delivered more Adult 18-49 viewers than the entire original line-up on NBC (“Heroes Reborn,” “The Blacklist” and “The Player”), FOX (“Bones” and “Sleepy Hollow”) and CW (“The Vampire Diaries” and “The originals”) as well as the first-run episode of CBS’ “Elementary” to finish within the top 10 programs on all of broadcast television on this night.

Source: Nielsen, NPM, Thursday (11/19/2015) 8:00pm-11:00pm, Univision’s 16th Annual “Latin GRAMMY® Awards” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Persons 2+, 6+ minutes qualified audience (short term and long term visitors included). English-language award shows based on NPM-H, “Billboard Music Awards” (05/17/2015),  “Country Music Awards” (11/04/2015) and “2015 Video Music Awards” (08/30/2015). Live+SD.

LOCAL MARKET HIGHLIGHTS

Univision was the No. 1 broadcast station in the time period during the Latin GRAMMY® Awards, in the following markets:

  • Among Total Viewers 2+ in Los Angeles, Miami and Houston
  • Among Adults 18-49 in Los Angeles, New York, Miami, Houston and Dallas
  • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix

The Latin GRAMMY® Awards was the No. 1 program of the day, regardless of language in the following markets:

  • Among Total Viewers 2+ in Los Angeles and Miami
  • Among Adults 18-49 in Los Angeles, Miami and Houston
  • Among Adults 18-34 in Los Angeles and Houston

Source: Nielsen, NSI, Thursday (11/19/2015). The Latin GRAMMY® Awards aired 8:00p.m.-11:00p.m. ET/PT, 7:00p.m.-10:00p.m. MT/CT. Ranking based on average impressions. Total Day (6:00 a.m. – 2:00 a.m.).

SOCIAL MEDIA HIGHLIGHTS

Based on Twitter unique audience, the Latin GRAMMY® Awards was the No. 1 most social program on TV yesterday, generating a higher unique audience on Twitter than “How to Get Away With Murder” (ABC), “Scandal” (ABC) and “Grey’s Anatomy” (ABC).

Source: Nielsen, 11/19/15, excluding sports and non-sports events, ranked on unique authors.

DIGITAL HIGHLIGHTS

Content across Univision’s digital platforms for the Latin GRAMMY® Awards generated over 42 million page views, +29% more page views versus 2014. On the day of the broadcast, page views were up 61% versus day of the broadcast in 2014. Video views from content related to the award show more than doubled compared to 2014 (+107%). This year, 86% of visits to Univision’s Latin GRAMMY® Awards section came from a mobile device.

Source: Adobe Analytics, 9/23/15 to 11/19/15 vs. 9/24/2014 to 11/20/2014.

ADDITIONAL INFORMATION

Co-hosted by actress Jacqueline Bracamontes and Roselyn Sanchez, the 16th Annual Latin GRAMMY® Awards showcased Latin music’s brightest stars, including Maná performing with Tigres del Norte, Prince Royce, Espinoza Paz, Alejandro Sanz, Ricky Martin, Julion Alvarez, J Balvin with Farruko and Juan Luis Guerra. Fifth Harmony gave the audience a once-in-a-lifetime performance with artist Maluma and there was a special performance by the 2015 Latin Recording Academy Person of the Year Roberto Carlos. Also, Bomba Estero and four-time GRAMMY® winner Will Smith hit the stage for a show-stopping performance of their single “Fiesta (Remix)”.

Award presenters included Mexican actor Diego Boneta, Latin GRAMMY® winner Miguel Bose, Miss Universe 2014 Paulina Vega, and Academy Award, Emmy, Tony, and GRAMMY® award winner Rita Moreno.

Preceding the Awards telecast, Univision presented exclusive “Noche De Estrellas” (“Night Of The Stars”) coverage of the celebrity arrivals direct from the Latin GRAMMY® Awards red carpet starting at 7 p.m. ET/PT (6 p.m. Central). “Noche De Estrellas” featured live interviews and commentary on the stars and their fashions, and provided viewers an intimate and up-close look at Latin music’s most glamorous gala event while connecting fans with their favorite celebrities via social media.

Exclusive coverage of the 16th Annual Latin GRAMMY® Awards continues to be available at Univision.com and LatinGRAMMY.com – fans can now view full performances on UVideos, access Univision.com for the complete list of winners and all things backstage.

CONTACT: Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net

@UCIPRTeam

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