Portfolio Brand Extensions


An experiential brand extension of Premios Juventud, the DJ@PJ event appeals to the younger, millennial viewer and is targeted to those 21 and over. The origin of DJ@PJ is the Premios Juventud telecast, which prominently features a DJ who makes sure to keep the party going throughout the night. Univision takes the DJ experience to the next level by creating an event in Miami where DJs from various markets battle it out for a chance to be the resident DJ for the Premios Juventud red carpet, telecast, and after-party.

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