Music fuels a passion that plays a critical role in any marketer’s Hispanic strategy. A recent Nielsen study shows Hispanics attend more concerts and dance clubs and spend more on music when compared to the total population. That’s proof of our community’s passion for music. And to satisfy it, our strategy might be best described as more is more.

Music lives everywhere at UCI—from our 64 radio stations, to our digital influencers on and DJ@PJ, our annual nationwide search for the most creative up and coming Latin spinmaster in the business. Music will also be an integral part of some of our innovative Novelas, reality shows, scripted series, and biographical dramas, all pulsing with the rhythm of our culture.

Source: NielsenMusic 360 2016 Highlights
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