Family

In our Hispanic culture, family is first. Research from Kantar Futures sheds some light on just how passionate Hispanics are about family—70% of Hispanics believe that commitment to family is THE most important aspect of our culture to preserve.  In fact, family ranks higher than food, holidays, and many other touchstones. These are important cultural nuances and they’ve helped inform a cohesive primetime strategy across all three of our networks, at 7pm and 8pm. We offer Hispanics family-friendly entertainment like un-scripted competition and game shows on Univision, epic sword-and-sandal dramas on Unimás, and classic sitcoms on Galavisión.

Source: Yankelovich Monitor 2017

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