For many years, our weekday primetime slot has been all about dramas with four back-to-back, traditional novelas at 7pm, 8pm, 9pm and 10pm. But our viewers’ preferences have evolved and they want primetime content to evolve with them. So, we have developed a new approach to our 9pm and 10pm dramas. Moving forward, our dramas will feature dynamic, fast-paced, high-quality productions, featuring stories of modern-day characters facing the prevailing challenges of today’s world.
And on digital, we will continue to embrace cross-media storytelling and test new points of audience connection— like our new Facebook live after-show, the ultimate fan discussion built for our current Sunday night series El Chapo. These changes and digital innovations, coupled with what has always made Hispanics passionate about our novelas will be sure to reinvigorate our dramas.