Friday Abernethy serves as senior vice president of Content Distribution for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she oversees Univision’s Content Distribution sales and licensing efforts for both television and digital platforms across multiple genres including, broadcast television, sports, and Spanish-language programming. She has executed deals, under a variety of business models, with all major linear and online distributors of content along with SVOD, OTT and social distributors.
Abernethy is responsible for ensuring Univision’s best-in-class news, entertainment and sports programming is available everywhere today’s audiences are consuming content. This includes spearheading distribution of the Company’s broadcast networks, including Univision and UniMás, and its diverse cable portfolio including Galavisión, the country’s leading Spanish-language cable network, Univision Deportes Network (UDN), the No. 1 Spanish-language sports network, FUSION TV and El Rey, as well as a suite of targeted Spanish-language cable networks. She also oversees the distribution of Univision’s digital offerings and OTT content, including Univision’s direct-to-consumer subscription video service, Univision NOW.
Prior to joining Univision, Abernethy served as executive vice president of Distribution Sales and Marketing for Pop, where she was responsible for setting the network’s long-term distribution strategy and was instrumental in a major repositioning of the company. Prior to joining Pop, Abernethy was vice president of National Accounts/Field Operations for Content Distribution at MTV Networks. She has also held posts at GE Capital, a division of General Electric, and JP Morgan Chase.
Abernethy is passionate about her community and is active in fundraising for Camp Becket and Camp Chimney Corners to ensure opportunity for children of all economic means to attend summer camp.
She is a graduate of Denison University.