Harlingen-Weslaco-Brownsville-McAllen

Overview

Univision is McAllen's leading destination for Spanish language news and entertainment for the emerging Hispanic consumer. By offering counterprogramming through UniMás, we provide 360 solutions for brands looking to extend their reach across multiple platforms at the local level.

McAllen-Harlingen is the 10th largest Hispanic market in the country with a Hispanic Population of over one million Persons 2+, making up 88% of the Total DMA.  Hispanics are projected to account for 100% of the market’s population growth and represent almost $20 billion in annual consumer spending.  KNVO/Univision delivers the market’s best news, sports and entertainment, making it the #1 station in the market, regardless of language.  KTFV/UniMás offers innovative counterprograming, including sports, movies, reality series and dramas.  Radio stations KBTQ-FM Recuerdo, KGBT-FM La Jefa and KGBT-AM Univision Deportes are among the top Spanish-language radio stations in the market.

Let us show you how advertising on Univision TV and Radio can help you grow your business in McAllen-Harlingen.  For radio advertising, contact Vicky Guerrero at vguerrero@univision.net.  For TV advertising, contact Univision Media Sales at mediasales@univision.net.

  • Through a deep-rooted understanding of our markets, we help our clients effectively connect to our consumers.
  • We utilize cross-platform packages (TV, Radio, Digital, Social & Local Activations) to engage our community.
  • From ideation to talent acquisition, we produce top quality spots and activations.
  • We activate your brand by integrating your message on Newscasts, Entertainment and Sports shows across TV and Radio platforms.

Univision's local McAllen television station

Texas' regional Mexican radio station

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McAllen's Spanish-language sports radio station

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Texas' Spanish Contemporary Radio Station

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