Bakersfield

Overview

We connect brands to Bakersfield's Hispanic community by providing a variety of advertising and sponsorship opportunities across multiple platforms, including our award-winning television stations, Univision and UniMás.

KABE CD – Univision 39 is the most trusted news station for Hispanics living in the entire county Bakersfield. As the county’s number two station, regardless of language, Univision Bakersfield sponsors the largest grassroots events in the area, giving clients and community partners the opportunity to interact with Bakersfield’s unique Hispanic community. The station is also notable for hosting “Kern Contigo”, a public affairs program that connects viewers to events and services focused around topics like immigration, health and education. By offering counterprogramming through KTFO UniMás 31, we affirm our commitment to inform, empower and entertain  our consumers in Bakersfield, while providing 360 solutions for brands looking to extend their reach across multiple platforms at the local level.

  • Through a deep-rooted understanding of our markets, we help our clients effectively connect to our consumers.
  • We utilize cross-platform packages (TV, Radio, Digital, Social & Local Activations) to engage our community.
  • From ideation to talent acquisition, we produce top quality spots and activations.
  • We activate your brand by integrating your message on Newscasts, Entertainment and Sports shows across TV and Radio platforms.

Univision's local Bakersfield television station

Bakersfield's local UniMás station, complementing Univision network's programming

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