Jennifer Ball is executive vice president of Marketing and Content Partnerships at Univision Communications Inc. (UCI), the leading media company serving Hispanic America. In her role, Ball collaborates with internal and external clients to help them grow their businesses by engaging with targeted consumers through multiplatform campaigns across the UCI portfolio.
Under her leadership, UCI’s partnership marketing group was formed to consult with clients to create custom marketing strategies. As part of this, Ball developed an in-house creative team to translate those strategies into targeted messaging. Early successes of these groups included launching three new networks in two years, including UDN (Univision Deportes Network), currently the No. 1 Spanish-language sports network in the U.S. Ball more recently led the launch and continues to drive marketing efforts for Univision NOW, UCI’s OTT direct-to-consumer live and on-demand video service. Additionally, she successfully pioneered TV Everywhere (TVE) to U.S. Hispanics, beating authentication rate projections.
Prior to joining UCI, Ball directed all content marketing initiatives at A&E Networks as vice president of Distribution Marketing, including the strategic positioning of their seven U.S. cable networks. During her tenure, she created cross platform strategies and campaigns that helped increase A&E program ratings and brand awareness, while promoting business initiatives for clients. Ball also helped launch A&E HD, History HD, History en Español, Military History, Crime & Investigation Network and VOD.
Before A&E, she served in marketing and promotions roles at leading distributors at both the corporate and regional level, including Continental Cablevision, Media One and Cablevision of Boston. Ball has received numerous awards from CTAM, PROMAX and other industry organizations for marketing excellence and was recognized in Cablefax’s “Most Powerful Women in Cable” and Multichannel News’ “Wonder Women.” Ball participates in several industry organizations and currently serves on the Board of Directors of WICT New York Chapter. She has also chaired the CTAM Mark Awards Committee and completed the highly-regarded Betsy Magness Leadership Program.