Executive Leadership

Rafael Urbina-Quintero

General Manager and Executive Vice President of AVOD Streaming, Chief Executive Officer of VIX

Rafael Urbina-Quintero is the General Manager and Executive Vice President of AVOD Streaming at Univision Communications Inc., the leading Spanish-language content and media company in the U.S., and Chief Executive Officer of VIX. In this role, Urbina oversees the company’s broader streaming and digital portfolio, including all owned and operated consumer-facing properties such as PrendeTV and VIX, as well as its slate of digital and social media offerings, including Univision.com.

Under Urbina’s leadership, Univision accelerated the launch of PrendeTV, the first and only streaming channels-based and VOD service created specifically for U.S. Hispanic audiences. In addition, Urbina continues to oversee VIX, the largest VOD streaming service for U.S. Hispanic and Latin American consumers. As CEO of VIX, Urbina led the acquisition of VIX by Univision in January of 2021.

Urbina began his career in media at Multicanal-TPS where he spearheaded the introduction of multiple pay-TV channels in Spain and Portugal. In 1999, Rafael launched Planeta Networks, a pioneer in digital video. As Chairman and CEO, he successfully oversaw a series of acquisitions and negotiated multiple rounds of funding for Batanga Media, making it one of the largest independent digital media and content companies for Hispanic consumers in the U.S., Latin America, and Brazil. In 2017, Urbina led the strategic corporate and consumer rebrand of Batanga Media to VIX and closed a strategic investment with Discovery Communications. Rafael forged VIX’s entry into the OTT market in 2019 by securing the acquisition of Pongalo, a Spanish-language streaming service, giving VIX control of one of the largest IP libraries of Latino-focused films and TV shows in the world.

Rafael is a University of Miami School of Business MBA graduate and lives in Miami with his wife and children.

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