Executive Leadership

Jesus Lara

President of Radio

Jesus Lara is President of Radio at Univision Communications Inc., the leading Spanish-language media and content company in the U.S. Based in Miami, he is responsible for the company’s cross-platform audio strategy including the Uforia Audio Network, which includes 58 O&O radio stations, a growing list/portfolio of over 200 affiliates, and the Uforia app, a music and podcasting streaming app, reaching over 22M listeners per week across platforms. Additionally, Lara also built the Uforia Music Series, the biggest Latin Music experiential footprint in America featuring the hottest Latin superstars and up-and-coming artists.  

Lara has been instrumental in finding ways to extend the brand equity of Univision and Uforia into new areas, including the development of digital first properties such as Uforia Hangout Sessions, an intimate livestream series Latin music’s biggest stars and Uforia Live, virtual concerts that can be enjoyed by fans from the comfort of their homes, among others.  

Lara joined Univision with more than 20 years of experience leading digital, programming, content, and marketing teams in the radio, music and entertainment industries. He has worked with top media and content companies, including Viacom, EMI and other radio groups. Throughout his career, he has been known as a trailblazer in the execution of digital, programming, content, talent and technology product strategies to reach Hispanic and international audiences. 

Lara was named one of Billboard’s Power 100 in 2020, featured numerous times in Radio Ink’s list of the 40 Most Powerful People in Radio, listed as Billboard’s Latin Power Players for four consecutive years (2017, 2018, 2019 and 2020), and included in Billboard’s Digital Power Players list in 2019. Lara is a marketing and international business graduate from Florida International University and holds an MBA in International Business from Thunderbird School of Global Management at Arizona State University, as well as an MSc in Digital Marketing from I.E. Business School in Madrid, Spain. 

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