The latest research study by Univision and Nielsen, The Secrets of Spanish-Language Advertising 2.0, is the largest-ever meta-analysis of Marketing ROI for Spanish-language campaigns. The study clearly shows the increasing economic and strategic value Spanish-language media and advertising play in marketers’ plans. Download Nielsen’s whitepaper below to learn more.
As the Hispanic community continues to grow and become an even more powerful influence on consumer trends, marketers have an unprecedented opportunity to design a strategy that reaches, resonates and captures Hispanics’ loyalty. — Roberto Ruiz, EVP, Research, Insights and Analytics
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