WHAT DRIVES THE
Hispanic America is not one singular group. It is made up of people from different countries, with different cultures and backgrounds. As Hispanic America continues to grow, it is more important than ever for brands to understand this group and learn how to connect.
individuals make up the Hispanic population in the U.S., making them a principle driver of the nation’s demographic growth.
Source: U.S. Census Bureau 2017 National Projections - Projections for 2020.
Source: U.S. Bureau of Census.
Source: Market/Release: Hispanic DST Multi-Market 2019 Release 1 Total (Jan 2018-May 2019) pulled 10/26/19.
Source: Kantar Futures, 2018-Base: A18-49.