We’ve long known that U.S. Hispanics are powerhouse retail consumers, but in 2020, we partnered with Media Predict to better understand specifically how U.S. Hispanics are engaging with DTC (direct-to-consumer) brands. Download the whitepaper from the CommerceNext conference to get the full profile of U.S. Hispanic DTC Shopper, what inspires them to buy, and keep coming back.
Trends will always rise and fall, and the future will not always be clear for marketers, however when it comes to Hispanics, buying DTC and online is here to stay.
-Roberto Ruiz, EVP – Research, Insights and Analytics
Watch Roberto Ruiz, EVP, Research, Insights and Analytics at Univision and Janna Navarro, Sr. Director, Brand Media Strategy & Planning at HomeAdvisor present the findings and HomeAdvisor’s Hispanic marketing journey at CommerceNext Marketing Summit Series.
Click here to download the infographics.