UniMás Had Its Highest Rated Week in the 2017/2018 Season with Double-Digit Week-to-Week Audience Growth in Primetime Among Adults 18-49 and Adults 18-34
On Wednesday Night, UniMás Ranked Among the Top 5 Broadcast Networks Overall, Beating Out Telemundo Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of January 29, 2018 to February 4, 2018
Last week, UniMás delivered a record week performance in the current 2017/2018 season among Adults 18-49 and Adults 18-34 with double-digit week-to-week audience gains during primetime among Total Viewers 2+ (+16% to 821,000), Adults 18-49 (+32% to 381,000) and Adults 18-34 (+37% to 160,000). UniMás also increased its audience by double-digits among Total Viewers 2+ (+30%), Adults 18-49 (+29%) and Adults 18-34 (+33%) compared to the same week in 2017.
Driven by the Mexico vs. Bosnia & Herzegovina soccer match, UniMás was the top Spanish-language network over Telemundo on Wednesday night and ranked among the top 5 Broadcast networks overall with Adults 18-49 (#5) and Adults 18-34 (#4).
UniMás’ 8pm hour increased its week-to-week audience by double digits among Total Viewers 2+ (+67%) and triple digits among Adults 18-49 (+131) and Adults 18-34 (+133%). Airing a live Mexico soccer match on Wednesday and its regularly scheduled series, “La Niña,” UniMás averaged 847,000 Total Viewers 2+, 436,000 Adults 18-49 and 196,000 Adults 18-34.
- “La Niña,” grew its week-to-week audience among Total Viewers 2+ (+7%), Adults 18-49 (+13%) and Adults 18-34 (+11%) versus the prior week.
UniMás’ 9pm weeknight epic drama “La Tierra Prometida”:
- Averaged 1.1 Million Total Viewers 2+, 440,000 Adults 18-49 and 154,000 Adults 18-34 last week.
- Reported audience gains to the time-period among Total Viewers 2+ (+150%), Adults 18-49 (+90%) and Adults 18-34 (+52%) versus the comparable week in 2017.
On Saturday night, UniMás increased its Total Viewers 2+ (+17% to 818,000), Adults 18-49 (+14% to 348,000) and Adults 18-34 (+21% to 155,000) audience levels from the prior Saturday performance with a back-to-back movie lineup that included “Cine Cantinflas: El Analfabeto” and “Cineplex Sat: A Good Day to Die Hard.”
Sunday night’s movie lineup, “Cine de las Estrellas Sun: Snitch” and “Cine de las Estrellas Sun 2: Absolution,” increased UniMás’ audience week-to-week by double-digits among Total Viewers 2+ (+30% to 838,000), Adults 18-49 (+30% to 422,000) and Adults 18-34 (+36% to 199,000). In fact, UniMás grew its time-period among Total Viewers 2+ (+85%), Adults 18-49 (+83%) and Adults 18-34 (+146%) from the comparable Sunday in 2017.
UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+141% adv.), Adults 18-49 (+163% adv.) and Adults 18-34 (+176% adv.).
Broadcast Prime Network Rankers – Week of January 29, 2018 to February 4, 2018
Source: Nielsen, NPM (1/29/18-2/4/18 vs 1/22/18-1/28/18 and vs 1/30/17-2/5/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD.
