Sunday Night Premieres of “Mira Quién Baila” and “El Chapo” Make Univision the Top Spanish-Language Choice with Total Viewers 2+, Adults 18-49 and Adults 18-34
Univision Broadcast Prime Highlights
Week of September 11, 2017 to September 17, 2017
Univision’s 8pm series, “Enamorándome de Ramón” (Falling in Love with Ramón) helped Univision rank as the No. 4 network overall among Adults 18-34, beating FOX in the weekday 8pm hour. “Enamorándome de Ramón” also secured Univision as the No. 1 Spanish-language network during the weekday 8pm hour among Total Viewers 2+, Adults 18-49 and Adults 18-34. “Enamorándome de Ramón” attracted 1.5 million Total Viewers 2+, 667,000 Adults 18-49 and 349,000 Adults 18-34.
In its fourth week on air, Univision’s 9pm series “Mi Marido Tiene Familia” (My Husband Has Family) helped Univision maintain its advantage over FOX during the Monday- Friday 9pm hour among Adults 18-34. “Mi Marido Tiene Familia” averaged 1.7 million Total Viewers 2+, 722,000 Adults 18-49 and 339,000 Adults 18-34.
Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights this past week among Adults 18-34.
- On Monday night, Univision outperformed CBS (+18%) by double-digit margins with Adults 18-34. This marks the seventeenth consecutive Monday that Univision out-delivered CBS among Adults 18-34.
- Univision held a substantial double-digit advantage over ABC (+26%), FOX (+45%)and CBS (+35%) on Tuesday night, ranking No. 3 with Adults 18-34.
- On Wednesday night Univision beat ABC by +5% ABC among Adults 18-34.
- On Thursday night Univision rose to the No. 4 network among Adults 18-34, beating FOX (+23%) and NBC (+30%) with Adults 18-34.
- Airing its regularly scheduled lineup, Univision maintained its No. 4 network rank on Friday night among Adults 18-34, beating FOX and ABC. Univision also outperformed FOX for the night with Adults 18-49.
- Univision averaged more than half the Adults 18-34 of FOX (+61%) and outperformed ABC by +7%.
- With Adults 18-49, Univision beat FOX by +7%.
- Airing back-to-back premieres of its new Sunday prime lineup, Univision ranked as the No. 4 network among Adults 18-34.
- Univision was the No. 1 Spanish-language network for the entire night among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- At 8pm the two-hour premiere of Univision’s celebrity dance competition, “Mira Quién Baila,” (Look Who’s Dancing) reached 4.7 million Total Viewers 2+ and averaged 1.9 million Total Viewers 2+, 798,000 Adults 18-49 and 307,000 Adults 18-34. In fact, “Mira Quién Baila,” ranked among the top 10 programs for the night with Adults 18-49 (#10) and Adults 18-34 (#9).
- Following at 10pm, the premiere of season 2 of “El Chapo” 1.5 million Total Viewers 2+, 714,000 Adults 18-49 and 323,000 Adults 18-34. Season 2 of “El Chapo” ranked among the top 10 programs for the night with Adults 18-34 (#8).
Source: Nielsen, NPM (09/04/2017-09/10/2017) vs prior week (09/04/2017-09/10/2017). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 2016/2017 Season based on most current data (09/19/2016-09/17/2017). Program ranking based on programs with duration >29 minutes. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD.
