Blog Videos

Hispanic Works: Case Studies From Top Marketers

By Susana Baker Boey, Editor in Chief

There’s a lot of talk about the power of Hispanics to move the needle, and with good reason: 1 in 4 babies born in the U.S. is Hispanic, U.S. Hispanics have 15 more years of effective buying power than non-Hispanic whites, and if they were a country, U.S. Hispanics would have the 3rd fastest growing GDP in the world. But does messaging to Hispanics actually impact your bottom line? Watch this video to hear from top marketers who have found that in their experience… Hispanic Works.

Sources: Centers for Disease Control and Prevention -National Vital Statistics Reports, Vol. 65 No. 4, June 30, 2016; American Human Development Report -The Measure of America 2013–2014; (3) Nielsen, NPM and NPM-H 2017 TV Universe Estimates. U.S. Census Bureau, 2015 American Community Survey 1-Year Estimates Latino Donor Collaborative; Werner Schink and David Hayes-Bautista “Latino Gross Domestic Product (GDP) Report.” June 2017

Related Articles

CPG

A Breakfast Breakthrough: How a Mondelez Brand Grew Hispanic Dollar Sales 38%

Advertising Insights

4 Ways to Win Big with Big Events: Perspective from Johnson & Johnson, Coca-Cola, Conill and MillerCoors

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading