Steve Mandala is president of Advertising Sales and Marketing for Univision Communications Inc., the leading Hispanic media company in the U.S. He oversees the consolidated ad sales, new business development, partner solutions and sales marketing strategies for the Company’s multiplatform portfolio featuring Univision, the No. 1 Spanish-language network, and UniMás, the fastest-growing broadcast network, as well as a robust digital footprint that includes the leading Spanish-language website, Hispanic influencer network and a social reach of over 300 million. Mandala also leads the company’s Research, Insights and Analytics division.
In his role, Mandala has counseled numerous marketers at all phases of their Hispanic marketing journey on Univision’s trusted brands, market-leading content, and end-to-end capabilities, helping them connect with the country’s fastest growing demographic group. He has been an integral player in the Company’s sales revenue and portfolio growth, successfully positioning Univision as America’s Hispanic Superbrand, while bringing strategic vision to the ever-changing world of media sales – from programmatic advertising and advanced TV, to influencer marketing and cross-media storytelling. In 2019, Mandala led the launch of Univision’s Brand Labs, an end-to-end solution that offers clients best-in-class consumer insights, creative marketing and campaign measurement capabilities. Through its work with clients, Univision Brand Labs was honored with 20 Telly Awards in 2020 across the Gold, Silver and Bronze categories.
Mandala has demonstrated his extensive knowledge of the Hispanic media and advertising marketplace as leader of Univision’s Upfront event held annually in New York City. He is also a sought-after expert in marketing insights as a featured speaker at events such as ANA Multicultural, Advertising Week, AHAA, and Univision’s own Leading the Change Hispanic Marketing Forum.
Mandala, who previously served as executive vice president of Advertising Sales as well as vice president of West Coast Network Sales, rejoined Univision in 2012 following 15 years in various leadership roles at NBCUniversal and Telemundo.
Mandala, a current board member of the Culture Marketing Council: The Voice of Hispanic Marketing, is also recipient of Hispanic Ad’s “Hispanic Media Executive of the Year.” He is a graduate of the University of Southern California’s School of Business Administration.