Juan Carlos Rodriguez is the President of Sports at Univision Communications Inc., the largest Spanish-language content company in the United States.
Rodriguez has positioned Univision’s sports brand, TUDN, as the Home of Soccer in the U.S. through the acquisition of exclusive Spanish-language media rights to some of the most important properties and tournaments in the sport, including 14 Liga MX clubs, UEFA Champions League and Europa League, the U.S. and Mexican national teams, Major League Soccer, UEFA national team competitions, the Concacaf Gold Cup and the Concacaf Champions League. Additionally, he has secured agreements with the FIA Formula One World Championship and Hispanic MMA franchise Combate Americas.
Under Rodriguez’s guidance, TUDN has become the country’s most-watched Spanish-language sports network in just eight years and is consistently among the top five most-watched sports networks in the U.S., regardless of language. He has invested in a renowned talent roster, state-of-the-art broadcast facilities and cutting-edge production technology, including remote sports production capabilities.
Rodriguez has been named one of the “31 Most Powerful People in U.S. Soccer” by FourFourTwo and has twice appeared on Sports Business Journal’s annual list of the “50 Most Influential” individuals in the sports industry. He has been recognized numerous times on Cablefax’s “Cablefax 100” and “Most Influential Minorities in Cable” lists, and was the recipient of Cynopsis Sports’ 2015 Navigator Award. He has also been included among Sports Illustrated’s “30 Most Influential Hispanics in Sports.”
Rodriguez is a graduate of the Advanced Management Program at IPADE Business School and holds a bachelor’s degree from Universidad Iberoamericana. In 2016, Rodriguez completed Wharton’s Advanced Management Program at the University of Pennsylvania, an exclusive and selective program for senior leaders and executives. He is founder of Con Pelotas, A.C., a non-profit organization that provides soccer balls to children in southern Mexico. He is a member of the FIFA’s Organizing Committee for Competitions and the Panamerican Sports Organization’s Marketing and TV Commission.