Diane Kniowski is Chief Local Media Officer for Univision Communications Inc., the leading Spanish-language media and content company in the United States. In this role, Kniowski leads Univision’s local media strategy including overall strategic planning and traditional and non-traditional revenue generation involving our local television and radio station properties in major markets such as Los Angeles, New York, Miami, Dallas, Houston and Chicago. Kniowski works with senior leaders to strengthen the synergies that exist between TV and audio properties, talents and assets locally and to ensure that Univision continues producing vibrant content that is relevant to Latino audiences.
Kniowski has decades of broadcasting and advertising industry experience, having served as a media buyer and planner, and has held virtually every role at local stations – from national sales manager, general sales manager and general/regional manager to working in the newsroom as a technical director. She most recently served as senior vice president and regional manager at Nexstar Broadcasting where she had oversight of operations for 32 stations in 15 markets. Kniowski also served as vice president and general manager of WOOD-TV (NBC), WOTV (ABC) and WXSP (MyNetwork) in Grand Rapids, Michigan for seventeen years.
Kniowski has held various industry association positions including serving on the ABC Board of Directors and as the ABC Board liaison for the ABC Marketing Association. She is also the past chair of the Michigan Association of Broadcasters and has served on the Michigan Association of Broadcasters Foundation Board, American Women in Radio and Television, in addition to the Children’s Miracle Network Board at Helen Davos Children’s Hospital.