Roberto Ruiz, EVP - Strategy & Insights
Blog Digital

Using Context and Language Targeting to Reach U.S. Hispanics Online

By Roberto Ruiz, EVP - Strategy & Insights

Mar 20, 2018

We recently unveiled the results from our custom Hispanic contextual targeting study “In-Language & In-Culture: Marketing to the Hispanic Mindset”, with MAGNA and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. Watch the full webinar here, and check out our infographic recap that highlights how these types of targeting act as building blocks, each step leading towards a stronger relationship with the Hispanic consumer.


Related Articles


Discover New Hispanic eCommerce Insights


Watch this Webinar: In-Language and In-Culture: Digital Marketing for the Hispanic Mindset

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Weekly entertainment, sports and news updates
Learn from our experts

Thank you, you'll be receiving newsletter updates from us in your email inbox.