Blog Digital

Using Context and Language Targeting to Reach U.S. Hispanics Online

By Roberto Ruiz, EVP - Strategy & Insights

Mar 20, 2018

We recently unveiled the results from our custom Hispanic contextual targeting study “In-Language & In-Culture: Marketing to the Hispanic Mindset”, with MAGNA and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. Watch the full webinar here, and check out our infographic recap that highlights how these types of targeting act as building blocks, each step leading towards a stronger relationship with the Hispanic consumer.


Related Articles

Technology & Social

Hispanic Trends Series: Technology


5 Influencer Marketing Best Practices-Learnings from the Univision Creator Network

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Weekly Hispanic segment insights
Learn from our experts

Thank you, you'll be receiving newsletter updates from us in your email inbox.