Hispanics represent 19 percent of box office revenue. Simmons shows that 60 percent agree “music is an important part of my life,” and 1 in 4 are self-professed TV addicts. Additionally, according to Comscore, 96 percent of all online Hispanics consume entertainment news online. If you ever had to picture who an entertainment enthusiast might be, this is it: Hispanic consumers.
That’s why Univision teamed up with Variety to launch Variety Latino, a robust partnership serving Hispanics across platforms. The Variety Latino brand provides Spanish-speaking entertainment enthusiasts with the insider information they crave in the worlds of general entertainment movies, Hollywood news, music, TV and award shows. Right now, that includes up close and personals with Matthew McConaughey and Amy Adams, a piece celebrating Shakira’s return to The Voice and, in true Variety style, the Box Office Report.
You can visit the site now, but Variety Latino lives large. It’s a stand-alone website, a weekly national segment on Primer Impacto (First Impact), Univision Network’s daily news magazine, in addition to syndicated weekly local TV segments, digital video available on UVideos and YouTube, and social media presence on Twitter and Instagram via @VarietyLatino, the hashtag #ViveHollywood and on Facebook. It’s also promotion and coverage across Univision and Variety properties, including trusted Univision talent – Chiqui Delgado, Jackie Guerrido and Stephanie Bradford – delivering the latest entertainment news of the day.
It’s hard to believe that Spanish-speakers obsessed with entertainment didn’t have a place to call home before. Now they do, straight from two of the most trusted brands in entertainment. Variety brings its unparalleled coverage and access and Univision brings its scale and deep Hispanic consumer knowledge and engagement – only the best for the consumer who Nielsen proclaims “the most avid moviegoer in America” today.
