Blog Demographics and Culture

Hispanic Millennials: Taking "Mobile First" to the Next Level

By John Kelly, EVP - News & Digital Sales

The Interactive Advertising Bureau released a study on Hispanic Millennials and Mobile and found that 66% of Hispanic Millennials say they pay attention to ads on their phone – talk about mobile connectivity! The study focused on analyzing younger U.S. Hispanic consumers through the lens of mobile and the results were conclusive.

IAB Mobile Millennials Ad Attention

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