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Watch this Webinar-Hispanic Auto Growth: Are You Capturing Your Share?

By Sara Hasson, SVP Strategy & Insights, Auto

May 23, 2016

Watch as Sara Hasson, SVP of Strategy and Insights at Univision, and Jeff Campana, SVP of Automotive at GfK Consumer Experiences, share insights from the latest wave of brand health & shopping and intentions proprietary studies on the U.S. Hispanic auto shopper. This webinar will discuss:

  • The influential Hispanic consumer: From demographics to auto shopping behaviors
  • Upper funnel: Hispanic brand familiarity, opinion and consideration, with Non-Hispanic comparisons
  • Lower funnel: Hispanic model consideration, first choice brands, and shopping activities, with Non-Hispanic comparisons
  • Best-in-Class: Learnings from brands that are winning

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