Steve Mandala, President of Advertising Sales & Marketing
Blog Advertising Insights

UCI Delivers Unparalleled Engagement Across Media

By Steve Mandala, President of Advertising Sales & Marketing

May 31, 2018

More Time Spent with UCI Multiplatform Content than with Any Other Media Company

At our upfront event this May, I once again had the privilege of sharing with over 1500 marketers how UCI delivers a big, live and exclusive audience – an audience that most have come to expect from us:

  • BIG: 66% share of viewing vs. major Spanish-language competitors
  • LIVE: 92% of UCI viewers watch live, and 91% watch your commercials
  • EXCLUSIVE: 79% of viewers do not watch any other top 10 English-language network

But the headline is even bigger than that.  First, we know that 86% of all Hispanic adults engage with UCI content every month – across all platforms, including TV, digital and radio.  And when it comes to time spent, we can definitively say that Hispanic adults spend more time with UCI content than any other media company – period. That’s at least 2x more time than Facebook, YouTube, the brands of NBCUniversal, Discovery, Viacom, and many others.

Our consumers’ love for our brands and the culturally-relevant content we deliver knows no bounds, and numbers like this prove that.  Join us to discover the opportunity in culture.

Source: (1) Nielsen, NPM (09/25/2017-04/15/2018, Live+7) and (04/16/2018-04/29/2018, Live+SD), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49.  Shares based on sum of impressions among Univision, UniMás, Galavision, Univision Deportes Network, Telemundo and Universo. (2) Nielsen, NPM, (09/25/2017-04/15/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49.  All Sports excluded. Live, Live+7.  Based on sum of impressions among Univision, UniMás, Galavision and Univision Deportes Network. Commercial Audience Retention based on Live+3 and C3, National Commercial Statistics (includes Direct Response, excludes PSAs and Promos).  (3)  Nielsen, NPM (03/05/2018-03/11/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, 6+ minutes qualifier, Live+7. English-language networks based on the top 10 in primetime among Adults 18-49 for the week. (4) Nielsen, NPM-H (09/25/2017-04/08/2018, Live+7) and (04/09/2018-04/29/2018, Live+SD). Mon-Sun 7am-2am, Ad-supported Networks.  Excludes sports and repeats, Adults 18-49. Based on language of the person, Bilingual defined as Mostly Spanish, Mostly English, Spanish/English Equally.(4b) Nielsen, NPM-H, 03/27/17-06/25/17, Mon-Sun 6a-6a, Live+7.  Average # minutes viewed based on unduplicated reach across networks among HA 18+, HA 18-34, HA 18-49.  Total Time Spent = the sum of all minutes across platforms; Nielsen Audio PPM/Nationwide Spring 2017, P12+ Average TSL; Digital: comScore, Media Metrix (Multi-Platform U.S. Hispanic audience) April-June 2017 average.

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