Blog Advertising Insights

Refining Hispanic ROI in a Total Market World

By Roberto Ruiz, EVP - Strategy & Insights

Feb 18, 2015

Recently, Univision participated in a study led by AHAA, on Refining Hispanic ROI in a Total Market World. The study finds that the growth of the Hispanic population, combined with the development of a Total Market strategy – defined as an “approach to marketing to Hispanics, and other multicultural organizations, that proactively integrates diverse segments right from the very beginning” – requires sales data and television measurement methods to evolve in order for marketers to get an accurate read on their Hispanic ROI. The study highlights three major areas for potential improvement in Hispanic ROI measurement. Click here to download the whitepaper and learn more about the findings.

Related Articles

Advertising Insights

Write a New Chapter With America’s Hispanic Superbrand


We are Here to be Heard: Why Hispanic Marketing Matters

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.