There’s a new vision at Univision, and this Upfront season, we’re focused on showing our partners how we’re growing alongside our audience, and how you can grow with us too.
The rising influence of U.S. Hispanics is undeniable, and their emergence into the American mainstream as a positive force of change socially, economically, politically, and culturally is a once-in-a-lifetime opportunity. Any brand looking to grow, needs to reach Hispanic consumers— not just because it’s a moral imperative, but a business opportunity. With an economic output larger than Italy, Brazil, or South Korea, and a population 63 million strong, Hispanics are the most powerful consumer growth engine today. [1]
And yet out of 1,900 brands advertising on English-language TV in the U.S., less than 500 of them advertise to the Hispanic audience in their home language. The growth opportunity for marketers who understand the potential of this moment and invest in Hispanics in-language and in-culture is huge. In fact, according to Nielsen, brands see up to 20% higher sales lift across platforms for Spanish-language advertising when compared to the same campaigns in English-language. [2]
Now is the time to take meaningful action and commit to making the Hispanic audience an integral part of your marketing strategy. To do so, you need to reach Hispanics where they are, and we are here to help.
Visit www.univision.net/upfront to learn more.
