Press Ratings Bulletin

Univision Ranks as #1 Spanish-Language Network During Primetime for the 26th Consecutive Week in 2020/2021 Season

By Univision PR Team

Mar 23, 2021

“Mira Quien Baila Univision All Stars” Positions Univision Ahead of CBS, NBC and FOX in the Time Period on Sunday Night Among Adults 18-34

 

Univision Outperforms ABC and FOX for Third Consecutive Saturday Night Among Adults 18-49 and Adults 18-34 With Live Soccer Coverage

 

Univision Broadcast Prime Highlights – Week of March 15, 2021 to March 21, 2021

  • Univision ranked as the No. 1 Spanish-language network during primetime for the 26th consecutive week in the current 2020/2021 season with double-digit audience advantages over Telemundo among Total Viewers 2+ (+12% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+30% adv.).

 

  • Sunday night’s two-hour airing of “Mira Quien Baila Univision All Stars” delivered 1.6 million Total Viewers 2+, 491,000 Adults 18-49 and 207,000 Adults 18-34, positioning Univision ahead of CBS, NBC, FOX and The CW during the 8:00 p.m. to 10:00 p.m. time slot with Adults 18-34, ahead of NBC and The CW among Adults 18-49 and ahead of FOX and The CW with Total Viewers 2+. The reality series consistently increased its audience throughout its two-hour airing with double-digit audience growth in the last half-hour compared to the first half-hour among Total Viewers 2+ (+39%), Adults 18-49 (+73%) and Adults 18-34 (+53%). “Mira Quien Baila Univision All Stars” also positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over Telemundo from 8:00 p.m. to 10:00 p.m. among Total Viewers 2+ (+60% adv.), Adults 18-49 (+32% adv.) and Adults 18-34 (+79% adv.).

 

  • For the third consecutive Saturday night, Univision finished ahead of ABC, NBC and FOX for the entire night among Adults 18-34 and outperformed ABC and FOX among Adults 18-49 with live coverage of Liga MX. The soccer matchups of Club Atletico SL vs. UNAM and Cruz Azul vs. Atlas delivered an average audience of 636,000 Total Viewers 2+, 287,000 Adults 18-49 and 101,000 Adults 18-34. Cruz Azul vs. Atlas ranked among the top 5 most-watched programs on broadcast television on Saturday night among Adults 18-49 (361,000) and Adults 18-34 (129,000). Liga MX also made Univision the No. 1 Spanish-language network, outperforming Telemundo for the entire night among Adults 18-49 and Adults 18-34.

 

  • For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, out-delivering The CW with 1.4 million Total Viewers 2+, 465,000 Adults 18-49 and 172,000 Adults 18-34.

 

  • Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among Adults 18-34 and on six out of seven nights among Adults 18-49 for the second consecutive week.

 

  • Airing weeknights at 8 p.m., “Vencer el Desamor” delivered 1.8 million Total Viewers 2+, 618,000 Adults 18-49 and 249,000 Adults 18-34 and drove Univision ahead of NBC among Adults 18-34 and ahead of The CW and Telemundo with Total Viewers 2+, Adults 18-49 and Adults 18-34.

 

  • Airing weeknights at 9 p.m. Univision’s “Te Acuerdas de Mí” delivered 1.5 million Total Viewers 2+, 496,000 Adults 18-49 and 171,000 Adults 18-34, positioning Univision ahead of The CW with Total Viewers 2+, Adults 18-49 and Adults 18-34. “Te Acuerdas de Mí” outperformed Telemundo’s “La Suerte de Loli” by double-digit margins head-to-head among Total Viewers 2+ (+28% adv.) and Adults 18-49 (+24% adv.).

 

  • Airing weeknights at 10 p.m. Univision’s “La Hija del Embajador” averaged 1.3 million Total Viewers 2+, 418,000 Adults 18-49 and 135,000 Adults 18-34. “La Hija del Embajador” also outperformed Telemundo’s “Buscando a Frida” in the 10 p.m. hour among Total Viewers 2+ (+19% adv.).

 

 Source: Nielsen, NPM (03/15/2021-03/21/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Effective 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.

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