Press Ratings

UniMás Delivers Highest-Rated Weekly Primetime Performance in the Current 2020/2021 Season Among Adults 18-34

By Univision PR Team

Mar 2, 2021

UniMás’ Reality, “Enamorándonos,” Bests ABC, FOX, The CW and Telemundo on Tuesday Night Among Adults 18-34, Tops FOX Among Adults 18-49

 

UniMás’ Reality Competition, “Desafío Súper Regiones” Outpaces ABC on Tuesday Night Among Adults 18-34, Averages Highest-Rated Weekly Performance Among Total Viewers 2+ and Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of February 22, 2021 to February 28, 2021

 

  • UniMás averaged 604,000 Total Viewers 2+, 259,000 Adults 18-49 and 116,000 Adults 18-34 during primetime. This marked the highest-rated weekly primetime performance in the current 2020/2021 season and the fourth consecutive week of audience growth among Adults 18-34. UniMás also grew its primetime audience week-over-week among Total Viewers 2+ (+6% to 604,000) and Adults 18-34 (+4% to 116,000).
  • UniMás out-delivered The CW by double-digit margins during primetime for the 23rd consecutive week in the current 2020/2021 season among Adults 18-49 (+24% adv.) and Adults 18-34 (+93% adv.)
  • UniMás’ weeknight 8 p.m. live matchmaking reality show, “Enamorándonos” attracted 691,000 Total Viewers 2+, 264,000 Adults 18-49 and 126,000 Adults 18-34 for the entire week. The program also increased its audience by double-digit margins in the last hour compared to the first hour among Total Viewers 2+ (+15%), Adults 18-49 (+19%) and Adults 18-34 (+16%).
    • UniMás’ “Enamorándonos” outperformed The CW in the Monday to Friday 8 p.m. to 10 p.m. time period by double-digit margins among Adults 18-49 (+17% adv.) and Adults 18-34 (+97% adv.). On Tuesday night, UniMás outperformed ABC (+19% adv.), FOX (+82% adv.), The CW (+101% adv.) and Telemundo (+26% adv.) by double-to-triple digit margins in the 8 p.m. to 10 p.m. time slot among Adults 18-34 as well as averaged more Adults 18-49 than FOX (+6% adv.). “Enamorándonos” also positioned UniMás ahead of Telemundo (+2% adv.) and NBC (+12% adv.) among Adults 18-34 on Thursday and Friday night, respectively.
  • UniMás’ weeknight 10 p.m. reality competition, “Desafío Súper Regiones” delivered its highest-rated weekly performance in its run thus far and attracted week-over-week audience growth among Total Viewers 2+ (+7% to 374,000) and Adults 18-34 (+3% to 69,000). In fact, the program delivered its highest-rated telecast in its current run among Adults 18-34 (100,000) on Tuesday night, outperforming ABC (+5% adv.). The program also grew the network’s Monday to Friday 10 p.m. to 11 p.m. time period year-over-year among Total Viewers 2+ (+9% to 374,000).
  • On Monday night, live coverage of the “Liga MX: Pachuca vs. Chivas Guadalajara” matchup on the UniMás network averaged 600,000 Total Viewers 2+, 313,000 Adults 18-49 and 122,000 Adults 18-34. The game increased the network’s 9:30 p.m. to 12:00 a.m. time slot by double-to-triple digit margins week-over-week among Total Viewers 2+ (+74% to 600,000), Adults 18-49 (+114% to 313,000) and Adults 18-34 (+58% to 122,000). The showdown also delivered double-digit audience growth to the time period year-over-year among Total Viewers 2+ (+66% to 600,000), Adults 18-49 (+94% to 313,000) and Adults 18-34 (+58% to 122,000).
  • Saturday night’s movie line-up including, (“CineNight: The Day the Earth Stood Still” and “Cineplex: The Happening”) made UniMás a top-rated network among Adults 18-34, out-delivering CBS (+31% adv.), NBC (+97% adv.), FOX (+126% adv.) and Telemundo (+35% adv.) by double-to-triple digit margins. This marked the third straight Saturday night that UniMás outperformed CBS and FOX among Adult 18-34 viewers. UniMás also topped NBC (+7% adv.), FOX (+6% adv.) and Telemundo (+2% adv.) among Adults 18-49, marking the fourth consecutive Saturday night that UniMás bested FOX among Adults 18-49. The movie line-up delivered double-digit audience growth to the network’s 8:00 p.m. to 12:00 a.m. time period week-over-week among Adults 18-49 (+20% to 274,000) and Adults 18-34 (+21% to 134,000). The line-up also increased the network’s time slot by double-to-triple digit margins year-over-year among Total Viewers 2+ (+38% to 553,000), Adults 18-49 (+56% to 274,000) and Adults 18-34 (+109% to 134,000).
  • For the third consecutive Sunday night, UniMás topped Telemundo (+17% adv.) among Adults 18-34 with a movie line-up that included (“Cineplex: The Italian Job” and “CineMás: Kung Fu Killer”). UniMás also out-delivered The CW by double-to-triple digit margins among Total Viewers 2+, Adults 18-49 and Adults 18-34 for the entire night. This marked the 26th straight Sunday night that UniMás has outperformed The CW among Adults 18-49 and Adults 18-34 and the fourth consecutive Sunday night among Total Viewers 2+.
  • UniMás outperformed the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with triple-digit audience advantages among Total Viewers 2+ (+182% adv.), Adults 18-49 (+275% adv.) and Adults 18-34 (+263% adv.).

 

Source: Nielsen, NPM (02/22/2021-02/28/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.

Related Articles

Ratings

“Enamorándonos” and “Desafío Súper Regiones” Lead UniMás to Week-Over-Week Audience Growth Across All Key Demos

Ratings

Univision Ranks as #1 Spanish-Language Network During Primetime for the 26th Consecutive Week in 2020/2021 Season

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading