Press Ratings

Univision is the No. 1 Spanish-Language Network for 21st Straight Week in Current 2020/21 Season Across Key Demos

By Univision PR Team

Feb 17, 2021

Univision’s Special Airing of “Enamorándonos” Propels Network Ahead of NBC in the Time Period on Sunday Night with Adults 18-49 and Adults 18-34

Univision Broadcast Prime Highlights – Week of February 8, 2021 to February 14, 2021

  • Univision ranked as the No. 1 Spanish-language network during primetime for the twenty first consecutive week in the current 2020/2021 season, outperforming Telemundo among Total Viewers 2+ (+27% adv.), Adults 18-49 (+5% adv.) and Adults 18-34 (+7% adv.).
  • For the second consecutive Saturday, Univision outperformed FOX for the entire night among Adults 18-49 and Adults 18-34 with live coverage of Liga MX. Univision also finished ahead of CBS on Saturday night with Adults 18-34. The soccer matchup of América vs. Queretaro delivered an average audience of 832,000 Total Viewers 2+, 422,000 Adults 18-49 and 175,000 Adults 18-34. Univision delivered double to triple-digit week-to-week audience gains in the 9:30 p.m. to 12 a.m. time slot among Total Viewers 2+ (+49%), Adults 18-49 (+78%), and Adults 18-34 (+104%) as well as year-over-year audience gains among Total Viewers 2+ (+38%), Adults 18-49 (+33%) and Adults 18-34 (+20%).
  • On Sunday night, the two-hour special airing of “Enamorándonos: Celebrando San Valentín” delivered 1.2 million Total Viewers 2+, 405,000 Adults 18-49 and 185,000 Adults 18-34, positioning Univision ahead of NBC in the 8 p.m. to 10 p.m. time slot with Adults 18-49 and Adults 18-34. “Enamorándonos” increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+6%), Adults 18-49 (+12%) and Adults 18-34 (+4%). “Enamorándonos” also propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+21% adv.) and Adults 18-34 (+16% adv.). This marked the twenty first consecutive Sunday night in the current 2020/2021 season that Univision has out-delivered Telemundo among Total Viewers 2+.
  • For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, out-delivering The CW with 1.3 million Total Viewers 2+, 441,000 Adults 18-49 and 169,000 Adults 18-34.
  • Airing weeknights at 8 p.m., “Vencer el Desamor” delivered 1.7 million Total Viewers 2+, 572,000 Adults 18-49 and 238,000 Adults 18-34 and drove Univision to a fourth-place finish on broadcast television, out-delivering NBC, The CW and Telemundo with Adults 18-34.
  • In its premiere week, Univision’s “Te Acuerdas de Mí” delivered 1.3 million Total Viewers 2+, 502,000 Adults 18-49 and 168,000 Adults 18-34, positioning Univision ahead of The CW during the weeknight 9 p.m. hour with Total Viewers 2+, Adults 18-49 and Adults 18-34. “Te Acuerdas de Mí” also outperformed Telemundo’s “La Suerte de Loli” among Total Viewers 2+ (+22% adv.) Adults 18-49 (+4% adv.).
  • Airing weeknights at 10 p.m., “Dulce Ambición” attracted 1.4 million Total Viewers 2+, 502,000 Adults 18-49 and 168,000 Adults 18-34, positioning Univision as the No. 2 broadcast network ahead of CBS and NBC with Adults 18-34. “Dulce Ambición” outperformed Telemundo’s “Buscando a Frida” head-to-head at 10 p.m. among Total Viewers 2+ (+38% adv.), Adults 18-49 (+24% adv.) and Adults 18-34 (+9% adv.). “Dulce Ambición” delivered double-digit week-to-week audience gains among Adults 18-49 (+10%) and Adults 18-34 (+10%).

Source: Nielsen, NPM (02/08/2021-02/14/2021) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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