Press Ratings

UniMás’ Saturday Night Movie Presentation Delivers Double-Digit Audience Wins Over NBC and FOX Among A18-34

By Univision PR Team

Oct 20, 2020

UniMás’ Saturday Night Movie Presentation Delivers Double-Digit Audience Wins Over NBC and FOX Among Adults 18-34, Outperforms FOX and Telemundo Among Adults 18-49 

UniMás’ “Enamorándonos” Tops Telemundo in the 8 P.M. to 10 P.M. Time Slot on Thursday Night Among Adults 18-34, Achieves Highest-Rated Weekly Performance Since Its Return With Total Viewers 2+ and Adults 18-34

UniMás Broadcast Prime Highlights – Week of October 12, 2020 to October 18, 2020

  • On Saturday night, UniMás outperformed NBC (+23% adv.) and FOX (+35% adv.) by double-digit margins among Adults 18-34 with the special movie presentation of “CineNight: King Kong.” UniMás also out-delivered FOX (+14% adv.) and Telemundo (+11% adv.) among Adults 18-49 for the entire night and bested Telemundo by double-digit margins among Total Viewers 2+ (+20% adv.). The movie increased its audience every hour and delivered double-digit gains in the last hour compared to the first hour among Total Viewers 2+ (+52%), Adults 18-49 (+53%) and Adults 18-34 (+70%). The film delivered double-digit audience growth to the network’s 8 p.m. to 11 p.m. time slot week-over-week among Total Viewers 2+ (+78% to 625,000), Adults 18-49 (+85% to 262,000) and Adults 18-34 (+45% to 96,000). The movie also increased the time period by triple-digits year-over-year among all key demos. The film finished among the top 4 most-watched programs on broadcast television on Saturday night among Adults 18-34. UniMás’ “CineNight: King Kong” currently ranks as the highest-rated primetime feature film among all key demos in the current 2020/2021 season on the network.
  • UniMás attracted 443,000 Total Viewers 2+, 181,000 Adults 18-49 and 77,000 Adults 18-34 during primetime for the entire week. UniMás delivered primetime audience growth week-over-week (+7%) and year-over-year (+9%) among Total Viewers 2+. This marked the sixth consecutive week of year-over-year audience growth among Total Viewers 2+. UniMás bested The CW during primetime for the fourth straight week in the current 2020/2021 season among Adults 18-49 (+2% adv.) and Adults 18-34 (+38% adv.). UniMás also topped The CW in primetime for the 39th and 42nd consecutive week in 2020 year-to-date among Adults 18-49 and Adults 18-34, respectively.
  • UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” attracted 552,000 Total Viewers 2+, 221,000 Adults 18-49 and 101,000 Adults 18-34. This marked the highest-rated weekly performance among Total Viewers 2+ and Adults 18-34 since its return on September 14th, 2020. The reality series increased its audience week-over-week among Total Viewers 2+ and Adults 18-34, marking the series’ fourth consecutive week of audience gains among these demographics. The program also delivered double-digit audience growth to network’s Monday to Thursday 8 p.m. to 10 p.m. time slot year-over-year among Total Viewers 2+ (+32%).
    • On Tuesday night, UniMás’ “Enamorándonos” topped FOX in the 9 p.m. hour among Adults 18-34. On Wednesday night, UniMás outperformed Telemundo by double-digit margins among Adults 18-34 (+26% adv.) during the 8 p.m. hour. On Thursday night, “Enamorándonos” also out-delivered Telemundo among Adults 18-49 (+2% adv.) and Adults 18-34 (+59% adv.) in the 8 p.m. hour and attracted more Adults 18-34 (+9% adv.) in the 8 p.m. to 10 p.m. time period. “Enamorándonos” positioned UniMás ahead of The CW in the Monday to Thursday 8 p.m. to 10 p.m. time period among Adults 18-49 (+4% adv.) and Adults 18-34 (+63% adv.).
    • The reality series drew in more Adults 18-34 than first-run episodes of ABC’s “The Con;” NBC’s “Connecting…;” FOX’s “Next” and “Cosmos: Possible Worlds;” as well as The CW’s “Devils,” “Swamp Thing,” “The Outpost,” “Tell Me a Story,” “Pandora” and  “Coroner.”
  • UniMás’ Friday night movie presentation, “Cineplex: The Revenant” averaged 318,000 Total Viewers 2+, 135,000 Adults 18-49 and 47,000 Adults 18-34. The movie increased its audience in the last half-hour compared to the first half-hour among Total Viewers 2+ (+5%), Adults 18-49 (+8%) and Adults 18-34 (+26%). The film also delivered audience growth to the network’s Friday 7 p.m. to 10 p.m. time slot year-over-year among Total Viewers 2+ (+7%).
  • On Sunday night, UniMás out-delivered The CW by double-to-triple digit margins among Total Viewers 2+ (+15% adv.), Adults 18-49 (+122% adv.) and Adults 18-34 (+124% adv.) with a movie line-up that included (“Cineplex: Narc” and “CineMás: Transporter 2”). This marks the seventh consecutive Sunday night that UniMás has outperformed The CW among Total Viewers 2+, Adults 18-49 and Adults 18-34. UniMás increased its audience throughout the night by double-digit margins among Total Viewers 2+ (+27%) and Adults 18-49 (+23%) with the back-to-back movie airings.
  • UniMás outperformed the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with triple-digit audience advantages among Total Viewers 2+ (+111% adv.), Adults 18-49 (+162% adv.) and Adults 18-34 (+141% adv.).

Source: Nielsen, NPM (10/12/2020-10/18/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 

Related Articles

Ratings

UniMás Out-Delivers The CW for Tenth Consecutive Week with Adults 18-49 and Adults 18-34

Ratings

Univision’s Reality Competition Series “Tu Cara Me Suena” Finale Delivers Highest-Rated Telecast in All Key Demos

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading