Press Ratings

Live Liga MX Soccer Coverage Drives Univision’s Double-Digit Victory Over NBC & FOX on Saturday Night among A18-34

By Univision PR Team

Oct 20, 2020

Univision is No. 1 on Spanish-language Television for Fourth Consecutive Week Across All Key Demos During the Current 2020/2021 Broadcast Season

Univision Broadcast Prime Highlights – Week of October 12, 2020 to October 18, 2020

  • On Saturday night, Univision finished ahead of NBC (+12% adv.) and FOX (+23% adv.) by double-digits for the entire night among Adults 18-34 with live coverage of Liga MX. The soccer matchup of Cruz Azul vs. Tigres UANL that aired from 9:30 p.m. to 12:00 a.m. averaged 641,000 Total Viewers 2+, 299,000 Adults 18-49 and 118,000 Adults 18-34, delivering week-over-week audience gains to the time slot among Total Viewers 2+ (+15%), Adults 18-49 (+40%) and Adults 18-34 (+48%).
  • For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, outperforming The CW with 414,000 Adults 18-49 and 175,000 Adults 18-34.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network in primetime for the fourth consecutive week in the current 2020/2021 season, out-delivering Telemundo among Total Viewers 2+ (+29% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+18% adv.).
  • Univision’s “Médicos, Línea de Vida” averaged 1.4 million Total Viewers 2+, 519,000 Adults 18-49 and 241,000 Adults 18-34. The medical drama out delivered the second hour of Telemundo’s “Domo del Dinero” among Total Viewers 2+ (+35% adv.), Adults 18-49 (+45% adv.) and Adults 18-34 (+68% adv.). “Médicos, Línea de Vida” also delivered week-over-week audience growth among Total Viewers 2+ (+7%), Adults 18-49 (+8%) and Adults 18-34 (+9%).
  • “Imperio de Mentiras” averaged 1.3 million Total Viewers 2+, 512,000 Adults 18-49 and 214,000 Adults 18-34 and positioned Univision ahead of Telemundo’s “Todo Por Mi Hija” during the weeknight 9 p.m. hour with Adults 18-49 (+2% adv.) and Adults 18-34 (+11% adv.).
  • Univision’s “Dulce Ambición” delivered 987,000 Total Viewers 2+, 353,000 Adults 18-49 and 123,000 Adults 18-34 and outperformed Telemundo’s “Falsa Identidad II” during the weeknight 10 p.m. hour among Total Viewers 2+ (+26% adv.), Adults 18-49 (+18% adv.) and Adults 18-34 (+2% adv.).
  • On Sunday night, Univision’s movie presentation of “No Manches Frida” averaged 1.1 million Total Viewers 2+, 440,000 Adults 18-49 and 188,000 Adults 18-34. The film attracted more Adults 18-49 (+3%) and Adults 18-34 (+20%) to the network’s 8:00 p.m. to 10:30 p.m. time slot from the comparable Sunday last year and propelled Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+67% adv.), Adults 18-49 (+87% adv.) and Adults 18-34 (+48% adv.). This marked the fourth consecutive Sunday in the current 2020/2021 season that Univision outperformed Telemundo for the entire night among Total Viewers 2+.

Source: Nielsen, NPM (10/12/2020-10/18/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles

Ratings

UniMás Out-Delivers The CW for Tenth Consecutive Week with Adults 18-49 and Adults 18-34

Ratings

Univision’s Reality Competition Series “Tu Cara Me Suena” Finale Delivers Highest-Rated Telecast in All Key Demos

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading