Press Ratings

Live Soccer Coverage Drives Univision to Victory Over CBS and FOX on Saturday Night With A18-49 and A18-34 Viewers

By Univision PR Team

Sep 1, 2020

Univision Ranks No. 1 on Broadcast Television for 14th Consecutive Week Among Adults 18-34 During Primetime

Univision Broadcast Prime Highlights – Week of August 24, 2020 to August 30, 2020

  • Univision captured the No. 2 broadcast network ranking on Saturday night, outperforming ABC, CBS and FOX with Adults 18-34 while also finished ahead of CBS and FOX for the entire night with Adults 18-49. Featuring the back-to-back soccer matchups of Cruz Atletico vs. America and Cruz Azul vs. Necaxa, Liga MX delivered an average audience of 626,000 Total Viewers 2+, 313,000 Adults 18-49 and 163,000 Adults 18-34. Cruz Atletico vs. America delivered more Total Viewers 2+ (+76% adv.), Adults 18-49 (+147% adv.) and Adults 18-34 (+169% adv.) than Telemundo’s matchup of Guadalajara vs. Pachuca during the 7:30 p.m. to 10:00 p.m. time slot. The sports event also positioned Univision as the No. 1 Spanish-language network for the entire night with doubled the audience levels of Telemundo among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • For the fourteenth consecutive week, Univision ranked as the No. 1 broadcast network in primetime, out-delivering ABC, CBS, NBC, FOX and The CW with 199,000 Adults 18-34. This marked the longest weekly winning streak of any network since the 2010/2011 season.
  • Univision finished ahead of FOX and The CW during primetime for the entire week with 478,000 Adults 18-49 and 1.2 million Total Viewers 2+.
  • Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night last week for the fourth consecutive week among Adults 18-49 and Adults 18-34.
  • Univision delivered year-over-year primetime audience growth for the eighth consecutive week among Total Viewers 2+ (+20% to 1.2 million), Adults 18-49 (+16% to 478,000) and Adults 18-34 (+8% to 199,000).
  • Univision increased its primetime audience from the comparable week last year (+16%) while ABC (-59%), CBS (-15%), NBC (-21%), FOX (-30%), The CW (-2%) and Telemundo (-19%) all reported audience declines with the key Adult 18 to 49 demographic.
  • Univision captured the No. 1 Spanish-language network ranking in primetime for the fortieth consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+24% adv.), Adults 18-49 (+24% adv.) and Adults 18-34 (+26% adv).
  • Univision’s “Médicos, Línea de Vida” delivered 1.3 million Total Viewers 2+, 483,000 Adults 18-49 and 191,000 Adults 18-34. The medical drama drew in more Adult 18-34 and Adult 18-49 viewers than The CW’s entire original primetime programming line-up consisting of “Being Reuben,” “Coroner,” “Dead Pixels,” “Masters of Illusion,” “Mysteries Decoded,” “Penn & Teller: Fool Us,” “Tell Me a Story,” “Whose Line Is It Anyway,” “Women In Film: Make It Work” and the “2020 MTV Video Music Awards.”
  • Tuesday night’s finale of “Como Tú No Hay 2” averaged 1.8 million Total Viewers 2+, 748,000 Adults 18-49 and 322,000 Adults 18-34, positioning Univision as the No. 1 broadcast network in the 10 p.m. hour, ahead of ABC, CBS and NBC with Adults 18-49 and Adults 18-34. The romantic comedy ranked as the top-rated program on broadcast television among Adults 18-34 and second-highest among Adults 18-49 as well as delivered doubled the audience levels of Telemundo’s “Enemigo Intimo II” among Total Viewers 2+, Adults 18-49 and Adults 18-34. The finale of “Como Tú No Hay 2” also propelled Univision to a first-place finish on Spanish-language television for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+35% adv.), Adults 18-49 (+34% adv.) and Adults 18-34 (+37% adv.).
  • On Thursday night, Univision’s news special “Destino 2020 Presenta” featuring the final night of the 2020 Republican National Convention, attracted 927,000 Total Viewers 2+, 366,000 Adults 18-49 and 170,000 Adults 18-34. “Destino 2020 Presenta” delivered more Adult 18-34 viewers than the broadcast of the political event on ABC (+72% adv.), CBS (+13% adv.) and NBC (+42% adv.) as well as outperformed that of Telemundo among Total Viewers 2+ (+15% adv.), Adults 18-49 (+9% adv.) and Adults 18-34 (+17% adv.).
  • On Sunday night, “¿Quién Es la Máscara?” averaged 1.5 million Total Viewers 2+, 553,000 Adults 18-49 and 223,000 Adults 18-34 and made Univision the No. 3 broadcast network in the 8:00 p.m. to 10:30 p.m. time slot, ahead of CBS, FOX and The CW with Adults 18-34. The reality competition series delivered double-digit audience growth in the last half-hour compared to the first half-hour among Total Viewers 2+ (+57%), Adults 18-49 (+57%) and Adults 18-34 (+35%) while also finished among the top five programs on broadcast television with Adults 18-34. “¿Quién Es la Máscara?” also drove Univision to a first-place finish on Spanish-language television for the fifth consecutive Sunday night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+23% adv.), Adults 18-49 (+12% adv.) and Adults 18-34 (+13% adv.).

Source: Nielsen, NPM (08/24/2020-08/30/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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