Press Ratings

UniMás’ Live Coverage of Liga MX Soccer Outscores ABC, NBC and The CW on Friday Night Among A18-34

By Univision PR Team

Aug 11, 2020

UniMás’ “Guerreros” Achieves Highest-Rated Weekly Performance Thus Far Among Adults 18-34

UniMás Broadcast Prime Highlights – Week of August 3, 2020 to August 9, 2020

  • UniMás reported primetime audience growth week-over-week among Total Viewers 2+ (+3% to 345,000), Adults 18-49 (+12% to 180,000) and Adults 18-34 (+34% to 78,000). UniMás also delivered double-digit primetime audience growth year-over-year among Adults 18-34 (+16%). UniMás outperformed The CW during primetime among Adults 18-49 (+29% adv.) and Adults 18-34 (+95% adv.), marking the 29th and 34th consecutive week that it has out-delivered The CW with Adults 18-49 and Adults 18-34, respectively.
  • UniMás’ weeknight 8 p.m. reality competition series, “Guerreros” increased its audience week-over-week among Total Viewers 2+ (+4% to 289,000) and Adults 18-34 (+19% to 81,000), marking its highest-rated weekly performance thus far among Adults 18-34. Versus the comparable nights last year, the reality series delivered double-digit audience growth to the network’s 8 p.m. to 10 p.m. time period among Adults 18-34 (+35%).
  • UniMás’ Wednesday night airing of Major League Soccer’s Philadelphia Union vs. Portland Timbers averaged 191,000 Total Viewers 2+, 128,000 Adults 18-49 and 79,000 Adults 18-34. The game delivered double-digit audience growth to the network’s Wednesday 8:00 p.m. to 10:15 p.m. time slot week-over-week (+57%) and year-over-year (+16%) among Adults 18-34. UniMás also outperformed The CW by double-digits (+53% adv.) for the entire night among Adults 18-34.
  • Driven by the Liga MX’s Necaxa vs. América soccer match, UniMás topped ABC (+26% adv.) and NBC (+6% adv.) on Friday night among Adults 18-34. UniMás also outperformed The CW for the entire night with double-to-triple digit audience advantages among Total Viewers 2+, Adults 18-49 and Adults 18-34. The showdown between Necaxa and América delivered 466,000 Total Viewers 2+, 266,000 Adults 18-49 and 115,000 Adults 18-34. The game increased the network’s Friday 8:00 p.m. to 10:30 p.m. time period by triple-digit margins week-over-week among all key demos. The soccer match also delivered audience growth to the time slot versus the same day last year among Total Viewers 2+ (+7%), Adults 18-49 (+48%) and Adults 18-34 (+61%).
  • On Saturday night, UniMás outperformed ABC among Adults 18-34 (+6% adv.) and Telemundo among Adults 18-49 (+4% adv.) with a movie line-up that included (“Cineplex: Next” and “CineNight: Enough”). The movie line-up delivered double-digit audience growth to the network’s 7 p.m. to 11 p.m. time slot week-over-week among Adults 18-49 (+12% to 217,000) and Adults 18-34 (+44% to 82,000). The movie line-up also increased the time period by double-digits year-over-year among Total Viewers 2+ (+66%), Adults 18-49 (+54%) and Adults 18-34 (+21%).
  • On Sunday night, UniMás out-delivered FOX among Adults 18-49 (+2% adv.) and Adults 18-34 (+54% adv.) with a movie line-up that included (“Cineplex: Pacific Rim” and “CineMás: Need for Speed”). UniMás also outperformed The CW for the entire night by double-to-triple digit margins among Total Viewers 2+, Adults 18-49 and Adults 18-34. This marked the 12th consecutive Sunday night that UniMás has topped The CW among Total Viewers 2+ and the 35th consecutive Sunday night among Adults 18-49 and Adults 18-34. The movie line-up increased the network’s 6 p.m. to 11 p.m. time period week-over-week among Adults 18-49 (+7% to 228,000) and Adults 18-34 (+18% to 94,000). The line-up also delivered double-digit audience growth year-over-year to the time slot among Total Viewers 2+ (+10%) and Adults 18-49 (+10%).
  • UniMás out-delivered the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with double-to-triple digit audience advantages among Total Viewers 2+ (+24% adv.), Adults 18-49 (+100% adv.) and Adults 18-34 (+105% adv.).

Source: Nielsen, NPM (08/03/2020-08/09/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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