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A Note from Steve Mandala – July 2020

By Steve Mandala, President of Advertising Sales & Marketing

Despite the uncertainty we are all dealing with, the Univision team has been wholly focused on providing value to our marketing partners.

This focus has resulted in ratings momentum that is the envy of our industry.  Last week we were:

  • #1 among adults 18-49
  • #1 among adults 18-34 – for the 7th consecutive week
  • #1 in Spanish-language – for the 33rd (!!!) consecutive week

We expect our ratings success to continue for many months to come. While our competitors grapple with extreme uncertainty regarding program schedules, we are differentiated with schedule certainty through Q1/2021, while maintaining only original episodes in prime time.

And, as an extra boost, we are thrilled that Liga MX – the most-watched soccer league in the U.S. – returns to our air in one week, when the new regular season kicks off.

We thank you for your continued support and we welcome new brands who want to connect with our engaged and growing audience.
Be well,

 

 

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