Univision Finishes Ahead of CBS and NBC During Primetime For Entire Week, Outperforms ABC, CBS, NBC or FOX Across Every Night For Seventh Straight Week With Young Adult 18-34 Viewers
Univision Broadcast Prime Highlights – Week of February 3, 2020 to February 9, 2020
- On Saturday night, Univision captured the No. 3 broadcast network for the entire night, out-delivering CBS and NBC among Adults 18-49 and Adults 18-34 with its live coverage of “Sábado Futbolero.” The back-to-back soccer matches – Tigres vs. Guadalajara (Chivas) and Leon vs. Monterrey delivered an average audience of 1.0 million Total Viewers 2+, 524,000 Adults 18-49 and 220,000 Adults 18-34, increasing the network’s 8:00 p.m. to 12:00 a.m. audience levels from the prior Saturday among Total Viewers 2+ (+2%), Adults 18-49 (+2%) and Adults 18-34 (+17%). Both games were among the top-rated programs on broadcast television on Saturday night among Adults 18-49 with Tigres vs. Guadalajara (Chivas) coming in at No. 5 (567,000) and Leon vs. Monterrey finishing at No. 7 (485,000). The sports event also drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+37% adv.), Adults 18-49 (+50% adv.) and Adults 18-34 (+48% adv.).
- Univision finished as the third most-watched broadcast network, outperforming CBS, NBC and The CW during primetime for the entire week with 250,000 Adults 18-34 as well as the fifth-ranked broadcast network, ahead of The CW with 1.4 million Total Viewers 2+ and 577,000 Adults 18-49.
- For the seventh consecutive week, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) across every night among Adults 18-34.
- Univision ranked as the No. 1 Spanish-language network in primetime for the eleventh consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+38% adv.), Adults 18-49 (+28% adv.) and Adults 18-34 (+25% adv.).
- Averaging more than half-a-million Adult 18-49 viewers, “Ringo” (634,000), “Amor Eterno” (675,000) and “Rubí” (643,000) positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo by double-digit margins during the respective weeknight hours of 8 p.m. (+11% adv.), 9 p.m. (+54% adv.) and 10 p.m. (+55% adv.).
- Univision’s weeknight series, “Ringo” (312,000), “Amor Eterno” (287,000) and “Rubí” (257,000) also drew in more Adult 18-34 viewers than first-run episodes of ABC’s “Stumptown;” CBS’ “All Rise,” “Bob Hearts Abishola,” “Bull,” “Carol’s Second Act,” “Criminal Minds,” “Hawaii Five-0,” “Macgyver,” “Mom,” “Tommy” and Unicorn;” NBC’s “Indebted,” “Law and Order: SVU,” “Lincoln Rhyme” and “Will & Grace;” FOX’s “Deputy” and “Outmatched” as well as The CW’s entire original primetime line-up consisting of “All American,” “Black Lightning,” “Charmed,” “DC’s Legends of Tomorrow,” “Dynasty,” “Flash,” “Katy Keene,” “Legacies,” “Nancy Drew” and “Riverdale.”
- On Tuesday night, Univision’s special live coverage of the State of the Union Address, “Estado De La Union,” attracted 1.1 million Total Viewers 2+, 461,000 Adults 18-49 and 187,000 Adults 18-34 and outperformed Telemundo’s news special, “Trump: Estado Nacion” by +6% among Total Viewers 2+, +12% among Adults 18-49 and +4% among Adults 18-34.
- Sunday night’s two-hour airing of “Mira Quién Baila All Stars” delivered 1.4 million Total Viewers 2+, 421,000 Adults 18-49 and 187,000 Adults 18-34, positioning Univision ahead of CBS, NBC, FOX and The CW during the 8 p.m. to 10 p.m. time slot as well as for the entire night among Adults 18-34. The reality dance competition series increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+10%) and Adults 18-49 (+13%) as well as averaged more Adults 18-34 than Telemundo’s entire original primetime line-up of “Exatlón Estados Unidos” (+3% adv.) and “La Voz II” (+21% adv.).
Source: Nielsen, NPM (02/03/2020-02/09/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
