Press Ratings

Live Soccer on Univision Scores Victory Over CBS and NBC on Saturday Night Among Adults 18-49 and Adults 18-34

By Univision PR Team

Feb 11, 2020

Univision Finishes Ahead of CBS and NBC During Primetime For Entire Week, Outperforms ABC, CBS, NBC or FOX Across Every Night For Seventh Straight Week With Young Adult 18-34 Viewers

Univision Broadcast Prime Highlights – Week of February 3, 2020 to February 9, 2020

  • On Saturday night, Univision captured the No. 3 broadcast network for the entire night, out-delivering CBS and NBC among Adults 18-49 and Adults 18-34 with its live coverage of “Sábado Futbolero.” The back-to-back soccer matches – Tigres vs. Guadalajara (Chivas) and Leon vs. Monterrey delivered an average audience of 1.0 million Total Viewers 2+, 524,000 Adults 18-49 and 220,000 Adults 18-34, increasing the network’s 8:00 p.m. to 12:00 a.m. audience levels from the prior Saturday among Total Viewers 2+ (+2%), Adults 18-49 (+2%) and Adults 18-34 (+17%). Both games were among the top-rated programs on broadcast television on Saturday night among Adults 18-49 with Tigres vs. Guadalajara (Chivas) coming in at No. 5 (567,000) and Leon vs. Monterrey finishing at No. 7 (485,000). The sports event also drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+37% adv.), Adults 18-49 (+50% adv.) and Adults 18-34 (+48% adv.).
  • Univision finished as the third most-watched broadcast network, outperforming CBS, NBC and The CW during primetime for the entire week with 250,000 Adults 18-34 as well as the fifth-ranked broadcast network, ahead of The CW with 1.4 million Total Viewers 2+ and 577,000 Adults 18-49.
  • For the seventh consecutive week, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) across every night among Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network in primetime for the eleventh consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+38% adv.), Adults 18-49 (+28% adv.) and Adults 18-34 (+25% adv.).
  • Averaging more than half-a-million Adult 18-49 viewers, “Ringo” (634,000), “Amor Eterno” (675,000) and “Rubí” (643,000) positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo by double-digit margins during the respective weeknight hours of 8 p.m. (+11% adv.), 9 p.m. (+54% adv.) and 10 p.m. (+55% adv.).
  • Univision’s weeknight series, “Ringo” (312,000), “Amor Eterno” (287,000) and “Rubí” (257,000) also drew in more Adult 18-34 viewers than first-run episodes of ABC’s “Stumptown;” CBS’ “All Rise,” “Bob Hearts Abishola,” “Bull,” “Carol’s Second Act,” “Criminal Minds,” “Hawaii Five-0,” “Macgyver,” “Mom,” “Tommy” and Unicorn;” NBC’s “Indebted,” “Law and Order: SVU,” “Lincoln Rhyme” and “Will & Grace;” FOX’s “Deputy” and “Outmatched” as well as The CW’s entire original primetime line-up consisting of “All American,” “Black Lightning,” “Charmed,” “DC’s Legends of Tomorrow,” “Dynasty,” “Flash,” “Katy Keene,” “Legacies,” “Nancy Drew” and “Riverdale.”
  • On Tuesday night, Univision’s special live coverage of the State of the Union Address, “Estado De La Union,” attracted 1.1 million Total Viewers 2+, 461,000 Adults 18-49 and 187,000 Adults 18-34 and outperformed Telemundo’s news special, “Trump: Estado Nacion” by +6% among Total Viewers 2+, +12% among Adults 18-49 and +4% among Adults 18-34.
  • Sunday night’s two-hour airing of “Mira Quién Baila All Stars” delivered 1.4 million Total Viewers 2+, 421,000 Adults 18-49 and 187,000 Adults 18-34, positioning Univision ahead of CBS, NBC, FOX and The CW during the 8 p.m. to 10 p.m. time slot as well as for the entire night among Adults 18-34. The reality dance competition series increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+10%) and Adults 18-49 (+13%) as well as averaged more Adults 18-34 than Telemundo’s entire original primetime line-up of “Exatlón Estados Unidos” (+3% adv.) and “La Voz II” (+21% adv.).

Source: Nielsen, NPM (02/03/2020-02/09/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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