Season Two Premiere of “Mira Quién Baila All Stars” Reaches Over 4 Million Total Viewers 2+, Powers Univision to Wins Over ABC and NBC Among Adults 18-49 in the Time Period
Univision Outperforms ABC, CBS, and NBC During the Two-Hour Dance Competition Among Adult 18-34 Viewers
Univision Ranks No. 1 in Los Angeles During Primetime Among All Demos
MIAMI – JANUARY 13, 2020 – Univision’s megahit dance competition “Mira Quién Baila All Stars” brought down the house on Sunday night reaching over 4 million Total Viewers 2+ who tuned-in to all or part of the two-hour season two premiere. Airing from 8-10 p.m. ET/PT, “Mira Quién Baila All Stars” averaged 1.9 million Total Viewers 2+, 729,000 Adults 18-49 and 316,000 Adults 18-34, positioning Univision ahead of ABC and NBC among Adults 18-49, while besting ABC, CBS, and NBC with Adults 18-34 in the time period.
Featuring special appearances by global superstar Pitbull and the stars of “Bad Boys for Life,” Will Smith and Martin Lawrence, “Mira Quién Baila All Stars” attracted more Total Viewers 2+ (+2%), Adults 18-49 (+6%) and Adults 18-34 (+13%) compared to season one premiere airing. It also ranks as the highest-rated reality series premiere on Spanish-language television in 2019-2020 among Total Viewers 2+ and Adults 18-49 as well as second highest-rated with Adults 18-34. The season two premiere of “Mira Quién Baila All Stars” made Univision the No. 1 Spanish-language network with double to triple-digit audience advantages over Telemundo among Total Viewers 2+ (+115% advantage), Adults 18-49 (+73% advantage) and Adults 18-34 (+88% advantage) from 8-10 p.m. ET/PT.
“Mira Quién Baila All Stars” was the fourth most-watched program on broadcast television with more Adult 18-34 viewers than first-run episodes of ABC’s “America’s Funniest Home Videos,” “Kids Say the Darndest Things” and “Shark Tank;” as well as CBS’ “God Befriended Me” and “NCIS: Los Angeles.” The dance competition series also increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+6%), Adults 18-49 (+9%) and Adults 18-34 (+17%).
Led by the performance of “Mira Quién Baila All Stars,” Univision out-delivered NBC among Adults 18-49, and ABC and NBC with Adults 18-34 for the entire night. Additionally, Univision finished Sunday night as the No. 1 Spanish-language network with double to triple-digit audience advantages over Telemundo among Total Viewers 2+ (+100% advantage), Adults 18-49 (+56% advantage) and Adults 18-34 (+69% advantage).
Source: Nielsen, NPM, Sunday (01/12/2020) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” “Mira Quien Baila All Stars 2” and “Cronicas” based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). Live+SD.
Univision Network – Local Market Highlights:
In Los Angeles, “Mira Quién Baila All Stars” made Univision the No. 1 broadcast station in Prime, regardless of language, among Total Viewers 2+, Adults 18-49, Adults 18-34 and Adults 25-54.
Coverage of “Mira Quién Baila All Stars” made Univision the No. 2 broadcast station during the time period (8:00pm-10:00pm ET/PT) among:
- Total Viewers 2+ in Miami
- Adults 18-34 and Adults 18-49 in New York, Miami, Houston, Dallas, Chicago and San Francisco
- Adults 25-54 in New York, Miami, Houston and Phoenix
Coverage of the “Mira Quién Baila All Stars” outperformed the ABC and CBS stations combined in the time period, among:
- Total Viewers 2+ in Miami
- Adults 18-49 in Los Angeles, New York, Miami, Houston and Phoenix
- Adults 18-34 in Los Angeles, New York, Miami, Houston and Dallas
- Adults 25-54 in Los Angeles, New York and Miami
Nielsen, NSI, LPM +PPM, MQB All Stars Season 2 Premiere on Univision (01/12/20), 8:00 pm- 10:00 pm ET/PT; 7:00 pm- 9:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Prime TP Su 7:00 pm-11:00 pm, FOX/CW 7:00 pm-10:00 pm. Live+SD.
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